Articles

• The neuromarketing potential of the food industry: a systematic literature review

  1-9

  Henrietta Mónika Boros

  András Fehér

  Views:

  182

  Consumers' decisions are often not rational and understanding this is a challenge for researchers and marketers. Traditional quantitative questionnaires are not sufficient to uncover deeper motivations and attitudes, so it is worth turning to neuromarketing research. With the tools of neuroscience, we have the opportunity to gain a deeper understanding of how consumers think. Our aim was to provide a systematic literature review summarising the results of neuromarketing research in the food industry in Hungary and highlighting the potential applications. Our research used a systematic literature review that analysed the results of the literature relevant to the research in a structured and transparent way. The methodology was based on the PRISMA model, which allowed us to evaluate the results in a structured way after defining the main criteria. The review revealed that the most popular neuromarketing tool in the last five years has been the eye tracking, often combined with EEG, face scanning, pre- and post-questionnaires. In addition, it has been found that the food industry is increasingly using neuromarketing to determine the content of advertisements and to select packaging.

  pdf (Hungarian)

  115

• Examining macro factors influencing human capital investment decisions in the pharmaceutical industry

  10-20

  Gergő Tömöri

  Views:

  87

  The innovation policies of the pharmaceutical industry are determined mainly by elements of the macro-environment that influence the strategic directions of the companies. In this context, the study aimed to examine whether and to what extent determined the expansion or reduction of the workforce of pharmaceutical companies in the last decade by macro-environmental indicators. These indicators represent the political, economic, social and technological innovation environment well, which are also considered their strategic decisions. The analysis was based on sectoral and macroeconomic indicators and industry employment data for 27 European countries. The results of the multivariate statistical analysis show that the economic potential of each country's uptake market, the volume of governmental support, and the human development index significantly influenced the evolution of pharmaceutical employment over the period under study.

  pdf (Hungarian)

  48

• Effects of Industry 4.0 based test and validation in the electronics industry

  21-29

  Bence Kovács

  Géza Husi

  Views:

  78

  The continuous demand increase of electronic items challenges the electronic manufacturing companies. The economic and manufacturing challenges, and the Industry 4.0 based solutions of having a great product portfolio of a regional, original equipment manufacturer are presented in this study. The acquirement and the implementation of the principles of Industry 4.0 results a new production environment, but the positive effects of that can be demonstrated from financial and production efficiency sides. The mindset change of the test and validation area of an electronic company, and the steps required to achieve Industry 4.0 based test solutions are presented in this article. You can read about the practical implementation of a pioneering technology in the field of informatics, Big Data oriented data processing in a real manufacturing environment. The changes related to hardware and software design and data acquisition are presented, also you can read about the resulting cost saving, production efficiency improvement and product output growth of the study.

  pdf (Hungarian)

  45

• Necessity of cooperation on pharmaceutical and biotechnology development processes in the Northern Great Plain region

  30-46

  Balázs Kiss

  Dávid Domonkos

  János Felföldi

  Views:

  86

  One of the leading sectors of the Hungarian Northern Great Plain region - a high capital-intensive, long-return, "high risk - high benefit" industry such as red biotechnology – was examined to see what impact its development might have and what expectations the various cooperation opportunities set for the value chain at different points. It can be stated that the industry has serious, decades-long roots in the region. At the same time, following the spiral of the "biotech industry" also comes with new challenges, and a modern, innovative university background is essential for the expansion of the sector and its establishment at all. In the 2020s, new competitors arrived, such as the vehicle and battery industries, which are also high value-added and innovation-intensive industries. In all these areas, industry clusters have been formed, with universities of the region as intellectual hubs. Along these lines, the innovation mechanisms and collaborations of the respective disciplines (biotechnology in this publication) have been renewed, modernised and strengthened, which is also important for managing risks.

  pdf (Hungarian)

  47

• The Importance of Training and Development Programs in Promoting Sustainable Consumption Behavior: An HRM Perspective

  47-55

  Awaz Ismael

  Péter Balogh

  Views:

  309

  The increasing awareness of the impact of human activities on the environment has led to a growing interest in sustainable consumption behavior. Sustainable consumption behavior refers to the choices and actions of individuals, households, or organizations that prioritize the long-term well-being of both the environment and society while meeting their needs and desires. It involves making responsible and ethical decisions about what to consume, how much to consume, and how to consume, with the aim of minimizing negative impacts on the planet and future generations. This research aims to identify the importance of training and development programs in HRM in promoting sustainable consumption behavior. The research problem has been formulated with several questions, most notably: Do organizational training and development programs impact sustainable consumption behavior? The methodology of this study is a Systematic Literature Review of the importance of training and development programs in promoting sustainable consumption behavior. This research found that HRM can implement training and development programs focusing on sustainability to encourage sustainable behavior among employees. Such programs can include educating employees on sustainable consumption practices, promoting renewable energy sources, reducing waste, adopting a life cycle perspective, and accounting for equity dimensions.

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