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• (PRO) ACTIVITY IN THE SOCIAL RESPONSIBILITY OF A HUNGARIAN SUBSIDIARY OF AN INTERNATIONAL LARGE COMPANY

  77-95

  Tímea Lázár

  Ágnes Bene

  Views:

  149

  The spread of international companies in Hungary and the employment of Hungarian workers abroad have made it possible for foreign practices to increasingly appear in every field of the organizations’ functions. As organizations face continuous challenges all over the world, the range of solutions developed and used to tackle these challenges broadens continually. This paper describes the practice of a Hungarian subsidiary owned by a German parent company towards people with disabilities and those whose work capacity has changed. These activities are in connection with Human Resources, Communication, and more generally the organization’s Corporate Social Responsibility (CSR). In the paper, the specific practice of the company, focusing on the complexity of new issues is described. 

• SPECIAL TREATMENT OF THE CSR

  27-41

  Ágnes Bene

  Views:

  92

  According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are CSR activities are related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work. When it came to reviewing the activities of the selected companies, the CSR activity of Hungarian Affiliate of a global pharmaceutical company (company1) was considered as base. The CSR activities of the four other companies and company1 were evaluated by performing a content analysis of their websites. Due to the diverse sources of information, the news of 2015 and the press releases available on their websites were analyzed separately. The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work.

• TALENT AND EDUCATION IN THE CSR OF COMPANIES

  53-69

  Ágnes Bene

  Views:

  110

  According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are the CSR activities related to talent and education. The CSR activities of five companies were evaluated by performing a content analysis of their websites.   The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news of 2015 and the first 6 months of 2016, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to talent and education. In this way, the aim of this study has thus been fulfilled.

    

• CORPORATE TALENT STRATEGY

  19-34

  Ferenc Mező

  Views:

  88

  This paper summarizes the key problems and opportunities of the corporate talent strategy. The corporate talent strategy can be a part of the Corporate Social Responsibility (CSR) and/or the Human Resource Management, and it can be profitable, and it can determine the future of an organization, too.