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TALENT AND EDUCATION IN THE CSR OF COMPANIES
53-69Views:137According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are the CSR activities related to talent and education. The CSR activities of five companies were evaluated by performing a content analysis of their websites. The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news of 2015 and the first 6 months of 2016, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to talent and education. In this way, the aim of this study has thus been fulfilled.
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Social Responsibility in Hungarian Higher Education: The Zsuzsanna Lorántffy Mentoring Programme at the National University of Public Service I.
101-114Views:31The National University of Public Service is dedicated to social responsibility. One of its forms is volunteering, a cultural aspect that is lacking in the societal embedding in our country (Fejes, Kelemen és Szűcs, 2016). The study presents the results of an ongoing mentoring program at NUPS, where university members provided weekly subject tutoring online for residents of child protection centers in Transylvania. The primary goal of the program is to provide a form of compensation for disadvantages and psycho-social care through the establishment of personal connections (Baráth, 2016), aiding in the improvement of academic performance for underprivileged youth. In the long term, it aims to provide opportunities for the development of coping strategies that support participants in breaking through and achieving further success (Szőtsné és tsai, 2007). In the spring semester of the 2022/23 academic year, three children's homes had 36 students participating in the pilot phase of the program. After methodological training, 28 mentors provided assistance. Mentoring took place weekly in the requested subjects, including related study method counseling. Among the mentors were students, university lecturers, and functional staff, Continuous methodological counseling and experience exchange were provided. Each mentor kept a progress diary. At the end of the program, individual and focus group evaluations were conducted for all participant groups. The results of the pilot research are presented in two parts. The first presents the literature review and the academic background to the programme. The second paper will present the results of the research, the discussion and further steps planned.
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SPECIAL TREATMENT OF THE CSR
27-41Views:128According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are CSR activities are related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work. When it came to reviewing the activities of the selected companies, the CSR activity of Hungarian Affiliate of a global pharmaceutical company (company1) was considered as base. The CSR activities of the four other companies and company1 were evaluated by performing a content analysis of their websites. Due to the diverse sources of information, the news of 2015 and the press releases available on their websites were analyzed separately. The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work.
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ACCEPTANCE, EMPATHY, AND SPECIAL TREATMENT IN THE HARRY POTTER NOVEL SERIES
83-98Views:78The study provides an overview of the portrayal and role of acceptance, empathy, and special treatment in the Harry Potter-series. The focus of the analysis revolves around the depiction of four different attitudes, which manifest in the relation between humans and magical objects, magical creatures, humanoid beings, and other humans. These four attitudes are represented by four main characters and are exemplified through their actions. The four attitudes are indifferent-passive, rejecting-active, accepting-active, and responsible-active. Due to their magical nature, the objects of the examined attitudes operate differently from what is expected by everyday logic, their needs and behaviors deviate from conventional societal norms, and they can even be intimidating and hazardous. The study illustrates how the novel series encourages readers to engage in the community through various examples and highlights the development of the underlying theme that the most powerful magical force is love, thus deserving acceptance, empathy, or special treatment by everyone. This contributes to the enhancement of readers' emotional intelligence and empathy skills, fostering the acceptance of diverse perspectives.