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  • SPECIAL TREATMENT OF THE CSR
    27-41
    Views:
    108

    According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are CSR activities are related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work. When it came to reviewing the activities of the selected companies, the CSR activity of Hungarian Affiliate of a global pharmaceutical company (company1) was considered as base. The CSR activities of the four other companies and company1 were evaluated by performing a content analysis of their websites. Due to the diverse sources of information, the news of 2015 and the press releases available on their websites were analyzed separately. The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work.

  • TALENT AND EDUCATION IN THE CSR OF COMPANIES
    53-69
    Views:
    121

    According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are the CSR activities related to talent and education. The CSR activities of five companies were evaluated by performing a content analysis of their websites.   The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news of 2015 and the first 6 months of 2016, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to talent and education. In this way, the aim of this study has thus been fulfilled.

      

  • SIBLING CARE - SIBLINGS CARING FOR ADULTS WITH INTELLECTUAL DISABILITIES
    111-121
    Views:
    499

    The increasing life expectancy of adults with intellectual disabilities has raised new questions and challenges for families. Depending on the severity of their condition, people with intellectual disabilities need support from their families and environment to vary degrees throughout their lives. They depend on their family members, which addiction is a new problem as parents get older, and care will be the responsibility of siblings who are already living independent lives, sometimes geographically far away. Sibling care should be interpreted differently than when it is performed by a parent or a paid carer, it is more emotionally complex, its content and direction are diverse. We know not too much about sibling caregivers, we only have hypothetical answers to the questions based on a small number of studies or research in similar areas. This paper aims to provide an overview of the situation and motivations of adults who care of and take responsibility for their siblings with intellectual disabilities, and of their role and interaction of the various influences that help them understand. Getting to know siblings is necessary in order for the support system of the special education and social policy to adapt properly to the situation of the  - unfortunately - barely ‘visible’ population.

  • (PRO) ACTIVITY IN THE SOCIAL RESPONSIBILITY OF A HUNGARIAN SUBSIDIARY OF AN INTERNATIONAL LARGE COMPANY
    77-95
    Views:
    161

    The spread of international companies in Hungary and the employment of Hungarian workers abroad have made it possible for foreign practices to increasingly appear in every field of the organizations’ functions. As organizations face continuous challenges all over the world, the range of solutions developed and used to tackle these challenges broadens continually. This paper describes the practice of a Hungarian subsidiary owned by a German parent company towards people with disabilities and those whose work capacity has changed. These activities are in connection with Human Resources, Communication, and more generally the organization’s Corporate Social Responsibility (CSR). In the paper, the specific practice of the company, focusing on the complexity of new issues is described. 

  • NARRATIVE APPROACH IN THE HELPING RELATIONSHIPS
    59-70
    Views:
    145

    The authors present a very flexible cogitative framework by using the narrative approach, which can be applied not only in a wide range of helping relationships but also in private life. They discuss the postmodern and the constructivist model which forms the basis for narrative psychology. Three cases are presented to demonstrate the potential of the method. In the first case, the narrative behind the behavior is easily detectable and can be altered in a simple manner, thus the problem can be solved. The second case encompasses a complex problem, and the instruments of narrative psychotherapy are presented here. The authors here emphasized the thoughtful use of linguistic instruments. The third case illustrates the possibility of multiple narratives for the underlying problems, and that choosing the right narrative determines the possibility for solutions. A person creates his/her own destiny when choosing the narratives, for which he/she bears the responsibility. 

  • CHARACTERISTICS OF THE HUNGARIAN AND CROSS-BORDER FOOTBALL ACADEMY IN RELATION TO THE ROLE AND CHARACTERISTICS OF COACH
    7-18
    Views:
    259

    Football is equally popular in and around Hungary, despite the fact that currently, Hungarian football has very few footballers who are good enough to play in internationally recognized teams. Youth trainers bear a special responsibility in talent development, as they not only have to be excellent sports professionals but also need to have a positive influence on the young players’ lifestyle, attitude and activities beyond sports. Based on the above, the purpose of the study was to explore differences and similarities in trainers’ roles among the footballers in Hungary and in the Hungarian speaking areas of neighbouring countries. It was also our goal to take age into consideration of the football academies. The study was carried out in of one the eight major football academies of Hungary, and at a football academy located in a Hungarian speaking area of a neighbouring country. In the study, we gathered data from young footballers (n=146) belonging to four age groups. We used the questionnaire method. The questions were aimed at the young footballers’ attitudes and experience about the role of their trainers. The findings show that the young players and age groups in and outside of Hungary have a different view on the work of their trainers and their influence on their life. Comparing the academies and the age groups, marked differences were found. The footballers of the neighbouring country generally tended to have a higher appreciation towards their trainers’ roles and the main characteristics of their trainers, and also there were smaller differences between the age groups in that country. In the case of footballers from Hungary, the more they approached the age of being contracted as a professional sportsperson, the more they valued the factors affecting this step; while younger footballers mostly mentioned pedagogical elements. It would be important for trainers to be familiar with these findings and tailor their work accordingly so that pedagogical work can play a crucial role in talent development.

  • Improving the Movement of SEN Children with the Help of a Therapy Dog
    47-54
    Views:
    18

    The therapeutic relationship with animals is crucial for psychological, somatic and social health, as it enriches the well-being of the functional whole (Bánszky et al., 2012). Regular contact with animals strengthens people's experience of responsibility, attachment, unconditional acceptance and love, and also creates a sense of security, as the very existence of an animal reduces anxiety symptoms, loneliness and social isolation. In addition spending time with animals helps to optimise different movements. This paper presents of an ongoing research project. The main aim of our research is to highlight the importance of canine-assisted therapy in refining the movement of children with special educational needs by having them participate in canine-assisted therapy sessions on a weekly basis, during which, in addition to anamnesis and observations, we measure the children's development using a scale (Portage scale) that is accepted in special education. It is hypothesised that the animal-assisted therapy will have a significant positive impact on the large and fine motor skills of children with special educational needs. Our chosen research methods are case study and observation. Data processing requires both qualitative and quantitative analysis.

  • CORPORATE TALENT STRATEGY
    19-34
    Views:
    110

    This paper summarizes the key problems and opportunities of the corporate talent strategy. The corporate talent strategy can be a part of the Corporate Social Responsibility (CSR) and/or the Human Resource Management, and it can be profitable, and it can determine the future of an organization, too.

  • Ethical Leadership in Cross-Culture
    23-33
    Views:
    110

    The existing ethical leadership literature reflects a Western-based private sector perspective, implying a compliance-oriented view of ethical leadership. Developing a more comprehensive understanding of how ethical leadership is viewed in the Western and Eastern cultural clusters, as well as the private and public sectors, is crucial because today's leaders must lead ethically across cultures and sectors more and more. Addressing this issue, the present study explores how employees from Eastern cultures define ethical leadership and which characteristics they associate with ethical leaders. A qualitative study was conducted through interviews this study conducted 10 confidential individual interviews with leaders and employees in a public organization in Jordan. The findings indicate that while there may be similarities with Western perspectives on ethical leadership such as honesty; respect, fairness, and justice, there are also distinct characteristics and priorities that reflect the unique socio-cultural context of the region like religiosity, accountability, responsibility, and trustworthiness.

  • ANALYZING THE FACTORS INFLUENCING HEALTH BEHAVIOR IN CHILDHOOD – THE IMPACT OF MEDIA- AND COMPUTER USAGE ON HEALTH BEHAVIOR
    61-67
    Views:
    226

       According to WHO a new integrative mindset became relevant nowadays which sees people as bio-psycho-social-spiritual wholes. These factors start to form in childhood and those who work with people have a great responsibility to help to deploy them. The media and the internet have the main role in influencing these 4 dimensions. In our article, we attempt to reveal the effects of this psychologically relevant question on health behavior. Several risk behaviors can be mentioned which are caused by uncontrolled media and internet usage. Bullying through electronic devices („cyberbullying”) occurs more and more frequently which has multiple reasons. Nevertheless, in connection with the social dimension of well-being, an important cause of internet usage appears the sense of belonging. The formation of health psychology was legitimate as the biomedical model failed and the expenses of health care and the interest towards the quality of life increased, also alternative solutions became more in demand.

  • ACCEPTANCE, EMPATHY, AND SPECIAL TREATMENT IN THE HARRY POTTER NOVEL SERIES
    83-98
    Views:
    47

    The study provides an overview of the portrayal and role of acceptance, empathy, and special treatment in the Harry Potter-series. The focus of the analysis revolves around the depiction of four different attitudes, which manifest in the relation between humans and magical objects, magical creatures, humanoid beings, and other humans. These four attitudes are represented by four main characters and are exemplified through their actions. The four attitudes are indifferent-passive, rejecting-active, accepting-active, and responsible-active. Due to their magical nature, the objects of the examined attitudes operate differently from what is expected by everyday logic, their needs and behaviors deviate from conventional societal norms, and they can even be intimidating and hazardous. The study illustrates how the novel series encourages readers to engage in the community through various examples and highlights the development of the underlying theme that the most powerful magical force is love, thus deserving acceptance, empathy, or special treatment by everyone. This contributes to the enhancement of readers' emotional intelligence and empathy skills, fostering the acceptance of diverse perspectives.

  • „YOU DO IT QUIETLY, YOU HELP AND THAT'S IT.” THE EXPERIENCE OF VOLUNTEERING THROUGH A CASE EXAMPLE
    89-106
    Views:
    104

    The largest population movement in the history of Europe since the Second World War has been the migration process of recent years, which also appeared in Hungary in 2015. The significant demographic movement has resulted in important social reactions and has developed different narratives in the civil and also in the power fields. In Hungary, the refugee issue has become a decisive topic of political discourse since 2015, and the party coalition was among the first in Europe to represent the security policy. As a result, the refugees appeared as a source of danger, so the government has rejected them. In spite of this, the grassroots volunteer groups were organized in the civil sphere, who helped the refugee masses passing through Hungary in 2015. This paper analyses a very brief but very intense manifestation of Hungarian civil society involvement as a social response to current conflicts. We will look at how the 2015 migration wave grassroots crisis management took place in Debrecen. This cultural anthropological research is based on online and offline participatory observations and semi-structured interviews and informal conversations with volunteers who helped refugees in Debrecen. This study focuses on the motivations, attitudes, social responsibility of volunteers and their voluntary activity embedded in broader socio-political conditions. The first part of the article shows the formation and operational peculiarities of solidarity philanthropic organization with refugees in Debrecen. Then follows the individual aspects of volunteering. Finally, it will be discussed the socio-political context of the civil voluntary movement, the political interpretations of refugee assistance, and its impact on volunteering. With outlining a segment of the contemporary volunteer phenomenon we can get closer to provide a framework for understanding the possibilities of the recent civil sphere.