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• ACCEPTANCE, EMPATHY, AND SPECIAL TREATMENT IN THE HARRY POTTER NOVEL SERIES

  83-98

  Gábor Kis

  Views:

  29

  The study provides an overview of the portrayal and role of acceptance, empathy, and special treatment in the Harry Potter-series. The focus of the analysis revolves around the depiction of four different attitudes, which manifest in the relation between humans and magical objects, magical creatures, humanoid beings, and other humans. These four attitudes are represented by four main characters and are exemplified through their actions. The four attitudes are indifferent-passive, rejecting-active, accepting-active, and responsible-active. Due to their magical nature, the objects of the examined attitudes operate differently from what is expected by everyday logic, their needs and behaviors deviate from conventional societal norms, and they can even be intimidating and hazardous. The study illustrates how the novel series encourages readers to engage in the community through various examples and highlights the development of the underlying theme that the most powerful magical force is love, thus deserving acceptance, empathy, or special treatment by everyone. This contributes to the enhancement of readers' emotional intelligence and empathy skills, fostering the acceptance of diverse perspectives.

• SPECIAL TREATMENT OF THE CSR

  27-41

  Ágnes Bene

  Views:

  92

  According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are CSR activities are related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work. When it came to reviewing the activities of the selected companies, the CSR activity of Hungarian Affiliate of a global pharmaceutical company (company1) was considered as base. The CSR activities of the four other companies and company1 were evaluated by performing a content analysis of their websites. Due to the diverse sources of information, the news of 2015 and the press releases available on their websites were analyzed separately. The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to the treatment of persons with a physical or mental disability and the treatment of people with reduced capacity to work.

• TALENT AND EDUCATION IN THE CSR OF COMPANIES

  53-69

  Ágnes Bene

  Views:

  112

  According to a broader definition offered by Kotler and Lee (2007, 10 p), the focus of corporate social responsibility (CSR) is on „selecting an initiative that will do the most good for the social issue as well as the corporation”. Following this line of reasoning, the purpose of this study is to examine through the use of practical examples those activities of CSR that can be in connection with the category of special treatment. To be more specific, these are the CSR activities related to talent and education. The CSR activities of five companies were evaluated by performing a content analysis of their websites.   The content analysis of the Sustainability reports and websites of the selected companies, supplemented with the latest company news of 2015 and the first 6 months of 2016, has opened the door to the preparation of a wide-spectrum activity inventory on the CSR areas related to talent and education. In this way, the aim of this study has thus been fulfilled.