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• THE ELEMENTARY SCHOOL-TEACHING IN THE REFLECTION OF THE CONTEMPORARY TABLOID PRESS AT THE DAWN OF THE 1930S

  39-54

  Tamás Frank

  Views:

  113

  The pedagogue's ethos and the process of professionalization of elementary school teaching in the early 1930s already have serious literature, but it's also interesting to examine the underestimated expertise of the era in other aspects. The goal of our research was to analyze the contents of two tabloids which had the largest reading camps in the first half of the 30s on the subject of teaching. Following the American-style tabloid traditions, 'Az Est' was a politically independent journal that tried to inform and entertain its readers as a market leader with an outstandingly large and qualitative correspondent network. The ’8 Órai Újság’ – founded in 1915 – defined itself as a tabloid close to the government. It identified itself especially as the concurrency of "Az Est". Both of these had remarkable readership therefore their opinion-shaper, conversation-creates power is indisputable. Unfolding the quality of their professional content, which are focusing on primary education, pedagogues, and their activities could be intriguing. What is the connotation of the mentioned articles, what kind of picture do they paint of the pedagogues in the eyes of the reader? We paid particular attention to reveal how do teachers and institutions working with children with disabilities appear in the papers. We hope that we can not only learn about the problems of the pedagogues, their professional successes and difficulties but also with the help of the articles we can gain insight into the political and public sentiment of the era.

• THE RELATIONSHIP BETWEEN MASS MEDIA AND COMMUNICATION WITH THE PROCESS OF THE DWELLING OF HUNGARIAN IMMIGRANTS IN THE SOUTH OF BRAZIL

  57-72

  Fernanda Lucia Maes

  Views:

  45

  This work aims to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape through analysis of the publications and communications in the medium newspapers, ranging the year from 1921 to 1989. The main newspaper this research focuses on is the "O Correio do Povo" which is the main local newspaper of the city of Jaraguá do Sul, also the "Jaraguá: Seminarios Nacionalistas" another newspaper that circulated for a few years in the city. Thus, the focus is on reporting and analyzing the newspaper advertisements and reports, to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape by the Hungarian immigrants in the South of Brazil. Based on archive research, focused on the role of the media in the process of immigration and colonization in Jaraguá do Sul. The timeline range covers the propaganda made for the arrival of Europeans to the south - before 1891 as presented in books -, going through the publications in the local newspapers from 1921 to 1989. Finally, a brief introduction was made about the nowadays publications, reinforcing the role of the newspaper in remembering, which generates questions about its new roles in society under a digital acceleration. The whole analysis brought up also the main values and needs of the community during the first decades, through the portrait of the current in the past, which the newspaper helped to compose. Such aspects will help in the reflection of future analyses on how it was reflected in the local architecture.