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THE RELATIONSHIP BETWEEN MASS MEDIA AND COMMUNICATION WITH THE PROCESS OF THE DWELLING OF HUNGARIAN IMMIGRANTS IN THE SOUTH OF BRAZIL
57-72Views:46This work aims to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape through analysis of the publications and communications in the medium newspapers, ranging the year from 1921 to 1989. The main newspaper this research focuses on is the "O Correio do Povo" which is the main local newspaper of the city of Jaraguá do Sul, also the "Jaraguá: Seminarios Nacionalistas" another newspaper that circulated for a few years in the city. Thus, the focus is on reporting and analyzing the newspaper advertisements and reports, to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape by the Hungarian immigrants in the South of Brazil. Based on archive research, focused on the role of the media in the process of immigration and colonization in Jaraguá do Sul. The timeline range covers the propaganda made for the arrival of Europeans to the south - before 1891 as presented in books -, going through the publications in the local newspapers from 1921 to 1989. Finally, a brief introduction was made about the nowadays publications, reinforcing the role of the newspaper in remembering, which generates questions about its new roles in society under a digital acceleration. The whole analysis brought up also the main values and needs of the community during the first decades, through the portrait of the current in the past, which the newspaper helped to compose. Such aspects will help in the reflection of future analyses on how it was reflected in the local architecture.
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READING THE CULTURAL LANDSCAPE THROUGH THE NARRATIVE OF LÉNÁRD SÁNDOR
63-75Views:110The following analysis will focus on the relationship between literature and the reading of the cultural landscape. Based on the analytical descriptions of Lénárd Sándor, in his titled book Völgy a Világ Végén (1967), where the author presents, among others, the description of the houses, landscapes, and relationships between different ethnic groups and with the natives. Resulting in an analysis of physical and symbolic elements that constitute the concept of cultural landscape worked on in this analysis.
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Cultural Resistance and Collective Memory: The Impact of Nationalism of the Vargas Dictatorship on Hungarian Heritage in Jaraguá Do Sul - SC
71-82Views:14This work encompasses an analysis of the dictatorship experienced in Brazil between 1937 and 1945, during the Estado Novo (New State), the government of Getúlio Vargas, when there was an attempt to consolidate a fictitious homogeneity in the country, especially regarding culture. In a country where layers of different cultural influences converge, making it rich, unique, and celebrated for its diversity, cultural heritage is of extreme importance. During this period, in a contradictory manner, through repression and adaptation of culture to fit the interests of the State, the period witnessed censorship and sometimes even the forgetting of cultural heritages that somewhat conflicted with the interests of the regime at the time. The issues that emerge are related to the impact of nationalism in the face of the repression of the expression of different cultures, through documentary research in primary sources, including publications in local newspapers and testimonials from descendants of the local community about the collective memory of the repression of the cultural expression of immigrants in the southern region, finally reaching the feelings generated that resonate to this day. The analysis reached a possible rupture and distortion of the collective memory, indicating how nationalism shaped and still shapes imagined communities. Amidst a discussion that also presents an analysis of the role of nationalist discourses in architecture and its homogenization.