Employment of People with Disabilities as a Corporate Social Responsibility (CSR) Strategy
Authors
View
Keywords
License
Copyright (c) 2026 Zsuzsanna Miksó, Veronika Keller (PhD, Habil.)

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How To Cite
Abstract
The study examines how the employment of people with disabilities is reflected in corporate social responsibility (CSR) strategies among companies in Hungary. It explores how CSR activities shape society's attitudes and what competitive advantages can be gained. The study uses a mixed methodology: content analysis is used to present the communication strategies of four large companies (Szerencsejáték Zrt., Auchan Magyarország Kft., Magyar Posta Zrt., Nolato Magyarország Kft.) based on a specific set of criteria. The qualitative study involved seven participants. The results are processed using thematic analysis and quote-based interpretation. Based on empirical research, it can be concluded that people with disabilities can be integrated into the open labor market. Companies have separate integration programs and communicate this on their websites, but there is still improvement needed in their communication on social media, as only those who specifically search for it will find it.
https://doi.org/10.18458/KB.2026.1.21