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• Content Creators Above Sixty: A qualitative analyses on the ageing discourse by older adults on TikTok

  46-47

  Regina Gradwohl

  Edit Pauló

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  178

  Platforms of social media and online memes often paint a similar picture about older adults: technophobes, who cannot keep up with the vastly changing world of the internet. Despite this, the number of older internet users grows rapidly, even on platforms associated with the younger generations, such as TikTok.

• Someone makes videos and gets the money for it’ - Agency of Older TikTokers in Digital Capitalism

  47-48

  Edit Paulo

  Views:

  12

  The capitalist operations of today have been described in various forms in literature, and while each concept highlights different aspects of this operation, they all agree that large tech companies are the biggest beneficiaries of this transformation, capable of influencing market dynamics and consumer behaviour.