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• How Implementing Space Capabilities can Realize the Directives of Hungary’s National Security Strategy

  120-141

  Nagy Gábor

  Gergely Singlár

  Zsolt Kelemen

  Dalma Mészáros

  András Tulok

  Csaba Kövesi

  István Danyi

  Sándor Paróczai

  Dénes Hamar

  Lóránt Puszta

  Views:

  359

  The Hungarian Government has released its decree on Hungary’s National Security Strategy, which provides a comprehensive picture of Hungary’s present state of security, sets out the country’s goals and directives to be achieved as well as the necessary government tools and tasks. Significant contributions can be made to the implementation of many of these directives by national space capabilities based on a Hungarian satellite system. In this study we intend to show the validity of this statement by presenting an overview of the legitimacy, features and possible benefits of national space-based capabilities as well as the necessary tasks involved in their implementation.

• Analysis of Social Media Activities - Through the Examination of Handball Clubs Competing at Different Levels

  39-53

  Ákos Pethő

  Christa Sára Pfau

  Views:

  313

  In Hungary, handball enjoys special attention and support, this is true not only for our country, but also for Europe, and the sport is gaining more and more space worldwide. One of the biggest innovations of the last two decades is certainly social media, which has reformed the basic strategies related to information transfer and traditional marketing activities. The processes of content production on these platforms have radically changed, which every sports club should pay attention to, as they can gain significant advantages in terms of economics, marketing and community building if they are able to communicate well. Three sports clubs competing at different levels were compared during a qualitative study in terms of their social media marketing strategy activities, namely PICK Szeged, Balatonfüredi KSE – BFKA Balatonfüred and DEAC handball team. The basic concept of this research model was built on how the online marketing communication activities of club teams fighting for different professional goals at different levels differ from each other, as well as what are the development opportunities and aspects that can be used as effectively as possible on social media platforms. The handball club teams agreed on several research questions, but a significant difference could also be discovered in one area, in which the professionals responsible for social media disagreed or represented a different point of view. Looking at my results, it can be concluded that behind a successful online marketing strategy there is always serious preparation and planning work, as well as the diversification of content production on different platforms, because the consumer communities of the platforms are also different from each other.