Search

Search Results

• Examining the Competitiveness of Fish Products on the Market

  151-163

  Tamás Mihály

  Mihály Soós

  Views:

  99

  Fish and fishery products are one of the key ingredients in human nutrition and are therefore outstanding in terms of both production and trade. Different processed fish products are available in many countries around the world due to globalization and a fast supply chain. In our study, we examined the market for fish and fishery products using secondary data collection. The data were collected several years ago from the databases of FAO, EUROSTAT, COMTRADE and KSH The comparative advantages or disadvantages of international trade were determined with the help of the RCA index for the role of Hungary and the EU in the world in the case of different categories of fish products. The aim of our research is to compare the fish products of different processing in Hungary and in the EU compared to the international situation, paying special attention to the main exporting and importing countries. Based on the secondary research the study has a detailed the specificities of trade, the trends observed in recent years and the competitiveness of fish products in Hungary and the Member States of the European Union and effect relationships behind the RCA-index results.

• Analysis of consumers’ eating attitudes having animal-origin diet

  232-241

  Márk Szakály

  Mihály Soós

  Views:

  165

  The spread of civilization illnesses realized in the developed societies has also reached the less-developed ones as well. The reason behind this phenomenon is the non-proper food consumption among the first places. This study is dealing with the plant-based nutrition and its characteristics. The authors’ aim was to examine the consumers’ opinion on the plant-based diet.

• Applying New Innovative Market Research Methods in the Innovation Process of New Products

  56-69

  Tímea Gál

  Mihály Soós

  Zoltán Szakály

  Views:

  243

  The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.