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Exploring the Role of Emotions and Moods in Decision Making: Study on the Use of Structured Decision Approach and Intuition
140-149Views:594Emotions and moods can play a significant role in the decision making. The present paper contest this point by providing evidence on the two important approaches used in decision making that is structured decision approach and intuition. For this purpose data was gathered from 150 respondents in two different groups. Chi square test, independent sample t-test and logistic regression analysis were used to test the hypothesis. The results of the study reveal that individuals with positive and negative mood state vary significantly in their use of structured decision approach and intuition. The individuals with negative mood state are more likely to use all steps of structured decision approach as compared to the individuals in the positive mood state. The results of the study further reveal that the individual’s emotional state significantly predicted the use of structured approach and intuition in decision making.
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Transformation of the Decisional Leadership Role
26-40Views:405Leadership decision-making is important for the successful functioning of organizations, so it is necessary for leaders to understand the factors that impact their decisions. Decision-making is always the responsibility of the leader, but in a changing world, it becomes an even more crucial factor for success. Making good decisions requires time, experience, and thorough problem-solving skills. In my research, through the analysis of scholarly sources, I have identified several role factors that clearly influence the decision-making process and its implementation. Furthermore, I have developed a self-designed questionnaire to examine the decision-making role in modern organizations. I analyzed the data from 230 respondents using various statistical methods. Based on my findings, conflict management, risk-taking, and a thorough understanding of the problem strongly determine leadership decision-making processes. The ability of leaders to effectively manage conflicts significantly impacts their decisions. Risk-taking is also of key importance, as leaders need to recognize the risks associated with a given situation and make decisions accordingly.
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Factors Influencing Female Entrepreneurship
32-55Views:431The following research was conducted with the objective of identifying the factors that influence women to become entrepreneurs. It explores the effectiveness of support mechanisms, including mentorship programs, networking opportunities, access to financial resources, and policy interventions in enhancing the success of female entrepreneurs. Special attention is given to the decision-making threshold concept and the role of self-confidence. A multi-method approach was employed, entailed a comprehensive literature review, a qualitative analysis based on interviews, and a quantitative analysis conducted through surveys. The data obtained from these methods were triangulated to ensure robust insights. The research resulted in a model that illustrates the interrelationship between the scientific, practical and educational approaches. The findings highlight the potential of developing a motivation model for female decision-making in entrepreneurship, identifying key motivators, focusing on economic, social and personal factors with self-confidence as a central concept of study.
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The Governance of Sports Organizations in Morocco: the Case of the Royal Moroccan Federation of Judo and Related Martial Arts
38-50Views:432Governance is crucial for effective sports organization management, particularly as sports organizations increasingly adopt business models. Research inquiries into suitable governance practices in sports have grown, reflecting the evolving landscape of sports management. This qualitative research examined the governance of the Moroccan Judo Federation through semi-structured interviews and analysis using Voyant Tools. Stakeholders, including the vice president, board members, coaches, athletes, referees, technical committee members, and financial manager, provided insights on key aspects of governance. The findings emphasized the importance of strong leadership, effective decision-making processes, transparent governance structures, stakeholder engagement, and ethical conduct. However, challenges were identified in decision-making, stakeholder engagement, conflict resolution, and financial management. Stakeholders highlighted the need for inclusive decision-making processes and transparent and accountable governance practices. By addressing these challenges, the federation can strengthen its governance, support judo's growth, and foster fairness and inclusivity.
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Analyzing Determinants of Construction Project Resilience and Success in Ethiopia: a Structural Equation Modelling Approach (PLS-SEM)
68-108Views:207The purpose of this study is to investigate the factors that contribute to the success and resilience of construction projects in Ethiopia’s construction industry. A major gap exists in the current literature regarding the empirical validation of the relationships between resilience and success in the Ethiopian construction industry. Data collection was conducted via an online survey between March 8th and May 13th, 2024. PLS-SEM analysis was performed on the survey responses. Results indicate that resilience significantly impacts a project's success. The following are resilience-enabling factors that increase a project's resilience and enhance overall project performance. These are: resilient leadership (taking risks; learning from subordinates; being flexible during decision making); organisational structures (having few direct reports; narrow span of control; job rotation); and project team culture (assign right people for right jobs; recognition or rewarding the team members; team passions for contribution for project success; team trusts); external environment factors (mitigating high inflation effect; managing unstable economy; using appropriate legal enforcement); and risk management practices (communicating frequently; understanding/knowing how to implement risk management practices; integrating risk management practices into routine activities; having enough budget/finance). Success indicators for construction projects include quality, cost, time, safety and customer satisfaction. Therefore, developing resilience-enhancing strategies could greatly increase the effectiveness of construction project performance. The contribution of this study includes empirical evidence from the Ethiopian context, as well as practical recommendations for policymakers and project managers to create customised resilience strategies. The limitations of this study include reliance on self-reported data and convenience sampling in collecting survey responses. Overall, the study emphasizes the importance of resilience in overcoming the challenges of the construction industry in Ethiopia.
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The Future of AI-Integrated Project Management: A Structured Literature Review Based Risk Identification
42-67Views:564The evolution of AI is changing the landscape of project management. The integration of AI into project management brings many advantages, yet it is also accompanied by prominent weaknesses and serious challenges. In addition, rapidly evolving technologies continue to transform the field’s dynamics. These evolving dynamics result in ambiguity about the current state of the field, and consequently, create an uncertainty regarding a roadmap for future advancements. The purpose of this paper is to address this challenge by developing a well-grounded conceptual insight that identifies the risks associated with AI adoption in project management, guiding both academia and industry towards a structured approach to its future advancements. This paper conducts a detailed structured literature review, adhering the PRISMA protocol, to evaluate the impact of AI on key facets of project management, its potential benefits and implementation challenges. Then it analyzes the literature and synthesizes the key findings. Finally, it conducts comprehensive analysis to identify both positive and negative risks i.e. opportunities and threats. This in-depth analysis and its findings enable us to understand the nature of the risks, and how those can be harnessed or mitigated to advance the field. Furthermore, it provides both academia and industry the foundation to plan improved risk mitigation strategies and to develop a structured adoption framework. This study is expected to make a significant contribution to the advancement of the field.
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Use of IoT Tools to Support the Decision-making Process
125-141Views:400Nowadays sensor networks and other systems, based on the IoT concept demonstrate the benefits of their usage, which includes the support of the decision-making process, therefore achieving an optimal result in the context of more and more fields. In this experiment, an additional sensor network has been developed based on a modular system derived from a previous development by means of a target-specific modification of the required modules to measure environmental data in a drying chamber used in food industry. The main objectives include the development of the device, the verification of the measurements of the factory-built device, providing an interface, which is able access the measurement data and after gathering experience from the usage, further developing the system and extending the functionality of the web application. The built-in data acquisition and control system stores the data of the measurements in the form of text files, while our additional data acquisition and control system uses a unified measurement database to store the data. According to the structure, a task-specific application has been developed in order to unify the two sources. Analysis of collected data was performed after running the ETL (extract, transform, load) algorithm converting the transaction-oriented database. The experiment shows so far the benefits of the multi-point measurements by a significant difference between the measured values, so we certainly consider further developments.
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Testing Methods of Green Supply Chain, in Particular Supplier’s Selection an Evaluation Tools
240-254Views:606Today, more and more articles have emerged in the field of sustainability and sustainable development. Sustainability plays an important role in supply chain management too. Green Supply Chain Management (GSCM) has emerged as a key approach for enterprises seeking to make their businesses environmentally sustainable. The notion of GSCM implies the insertion of environmental criteria within the decision-making context of the traditional supply chain management. Enterprises are increasingly expected to extend their sustainability efforts beyond their own operations to their suppliers and customers to their sustainability expectations. Literature of green supplier evaluation and selection methods number is large, though the number of environmental factors are relatively limited. Recently in supply chain management decision making, approaches for evaluating green supplier performance have used both qualitative and quantitative environmental data. Given this evolving research area, the purpose of this article is to analyse research conducted in international scientific journals focusing on the selection and evaluation of a green supplier. The purpose of this article will answered two questions: Which selection methods are commonly used? What environmental and other selection criteria for green supplier management are popular?
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Why Public Sector Projects Fail or Succeed in Pakistan- A Model for Evaluating Impact of HR Management Practices on Project Success
77-90Views:1888Employees are the most important assets of an organization. As quality human resources become scarce, companies need to pay more heed to the satisfaction and motivation of their employees. If employees are motivated towards work, then it is likely to yield better results. This study will examine the role of Human resource management (HRM) practices upon New product development (NPD). NPD involves technical, marketing, and financial risks organizations undertake for developing new products and services. Effective project planning and control are valuable for decision-making. The analysis of the impact of HRM practices on NPD, project success, and organizational benefit is based on data collected using a cross-sectional design via a survey questionnaire. The questionnaire consisted of items related to HR practices, New product development, Project Success, and Organizational benefits adapted from previous studies. Respondents working in 10 large-scale public sector projects executed by National Database & Registration Authority, Pakistan were selected for the study. Therefore, the results of the study can be generalized to similar projects executed by the public sector in Pakistan. From the findings of data analysis, it has been concluded that there is a significant association between HR practices and project success, but no significant relationship has been established between new product development and organizational benefit. Therefore, it can be concluded that HR management practices have a significant impact on public sector project success in the case of Pakistan.
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Strategic Role of Environmental Factors in the Operation of a Manufacturing Company: A Synthesis of Three Analytical Models
56-74Views:364Nowadays, the operations of companies are influenced by increasingly complex internal and external factors, the systematic examination of which is essential for conscious strategy-making. The relevance of this study lies in the context of global economic instability, rapid technological advancement, and intensifying market competition, all of which present new challenges for organizations. The aim of the research is to demonstrate how the analysis of environmental factors can support strategic decision-making, with particular emphasis on a specific company case. The analysis was based on three established methods—PESTEL analysis, Porter’s Five Forces model, and the SWOT framework—which together enabled an integrated examination of macro- and micro-environmental factors as well as internal resources. The results highlighted several key strengths of the company, such as professional expertise, international presence, and the quality of customer relationships, while also identifying several areas in need of improvement, particularly in terms of pricing strategy, digital information accessibility, and internal communication. The novelty of the study lies in the combined application of the three analytical tools, which revealed interrelated insights and served as the basis for well-founded recommendations aimed at enhancing strategic flexibility and strengthening competitiveness.
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Can the local government in Hungary be the appropriate local level framework for environmental sustainability?
32-45Views:258During the search for the framework for environmental (respectively social and economic) sustainability, the importance of local action / decision-making has been formulated several times. At the same time, the capability of local government structures is questioned from several aspects. Local governments today are not necessarily a proper legal-administrative framework for sustainable development, for example because the population of a sustainable local community (conceptually) and of a larger settlement (by size) does not coincide. However, the (partly networked) environmental policy system of the municipalities transcends the administrative area of the settlement, where appropriate, a larger area (agglomeration, city areas, etc.), connecting several actors and activities. The paper seeks to clarify this issue in two rather different but interrelating ways. The first approach is geographically rooted and examines the local government system and the spatial structure of the Hungarian state through environmental economics and environmental policy. The second question is about structural links, namely the problems of local governments potential for infrastructure development and the structure of the local economy. The paper concludes that municipal functions - administration, ownership, public service organization - are all concerned with environmental protection. Considering that many of the processes that are relevant to sustainability are taking place in settlements, so serious changes are needed at this level as well. In this context, cooperation between local and central government levels and the active involvement of (local) society can not be dispensed with, but the current mechanisms are hindering progress.
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A márkázás hatásainak vizsgálata a fogyasztói magatartásra két FMCG vállalat példáján keresztül
1-16Views:616Over the last few years, companies have realised the significance of the image they represent and besides building the brands of their products, they started to concentrate on forming the brand of the company.We wanted to examine the world of corporate brands at two FMCG (fast moving consumer goods) companies. The aim of there search was to discover the connection between consumers and brands, product brands and corporate brands; how corporate brand influences customers during purchased ecision making. The effect of consumers’ knowledge was also observed about the companies on consumers’ habits. We have assumed that from the viewpoint of some customers, choosing among several products is often based on the perception of the brands and products alone and it has little to do with the corporate brand. Although, if one of the companies has a strong corporate brand, an idea built around it, and its message is communicated effectively, when it comes down topic king sides, the brand of the company could be essential to decision making.
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Corporate Performance Measurement in the E-Commerce
80-91Views:588Performance of the domestic online commerce showed a dynamic increase in recent years and, based on the expected forecasts, this trend will be realized in the future as well. In Hungary, the number of electronic commerce undertakings is estimated to be within a range of between 5 000 and 6 000 pieces and this number is steadily increasing. Today, the opportunities offered by the internet play an increasingly significant role in every segment of the economy. In the increasing market competition, it is no longer sufficient to serve the local population. Driver of the internet commerce is a marketing activity therefore the performance measurement is a priority. The excellent result and success essentially and principally depend on the performance, in addition to luck. Performance is understood as the measurable results or, in the broad sense, the successful efforts which are made to achieve the organizational objectives. The performance measurement is a measurement process of the efficiency and economy of an activity. Its aim is to support the decisions and actions related to the operation of the undertaking. The performance measurement is not only a decision support tool but also an element influencing every level of the decision-making system; it has an effect on the actions of stakeholders. Its danger and importance are simultaneously the fact that its improper operation (application of incorrect yardstick) can result in a functioning contrary to the corporate objectives. My aim is to survey the corporate performance measurement practice, to assess the connection between the financial and operational performance as well as to analyse the connection between the performance measurement practice and the performance achieved.
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Company Valuation of an Entity Operating in International Accounting Environment
320-331Views:746Company and asset valuation plays a major role nowadays. Determining the company’s value is a key factor for management in appropriate decision making, and it is a necessary step for individuals who wish to invest and for investors. There are numerous models which utilize different methods for company valuation. In our study we based our valuation on the McKinsey model for a company in an international accounting environment. In the study we present the main attributes of the McKinley model, its structure, which includes the main steps of valuation. We put a special emphasis on the calculation of free cash flow, future balance sheets and profit and loss accounts anticipation as well as future turnover, which highly influences the changes of data in the future reports thus in the company value. The McKinsey model is a discounted cash flow model, in which the company value and the consequent future cash flow can be determined as present value.
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Knowledge of Control Methods and their Application in the Practice of Small and Medium Enterprises in the Northern Great Plain Region
441-452Views:602Like large companies, the small, and medium-sized businesses need also all the information to ensure the efficiency and effectiveness of their business by making sound management decisions. Compared to large companies, SMEs have significant development potential, which can be created in part by the companies themselves, possibly through the introduction of new-modern management - business administration methods or economic policy measures (= targeted and efficient support system), which, by stimulating R & D & I processes, serves to increase competitiveness and contribute more and proportionally to domestic GDP and exports. The analysis presented in the study covers the controlling knowledge of the leading SMEs of the Northern Great Plain Region, the conscious or unconscious application of controlling tools, the assessment of succession, customer and supplier valuation and certain areas of managerial accounting. Overall, it can be concluded from the small sample size that the use of controlling tools is proportional to the size of the business, but nevertheless, many mid-size business executives do not require the collection and analysis of insider information that could explicitly help decision making for example through advanced costing procedures.
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International Financial Reporting Standards Convergence Process for Small and Medium-Sized Entities
1-12Views:908The "International Financial Reporting Standards (IFRS) Convergence Process for Small and Medium-Sized Entities (SMEs)" seeks to address the unique challenges and requirements faced by smaller businesses in adhering to international accounting and reporting standards. This initiative recognizes that SMEs operate in diverse economic environments and have distinct financial reporting needs compared to larger enterprises. The primary purpose of this convergence process is to enhance the relevance, accessibility, and practicality of IFRS for SMEs, fostering consistency in financial reporting practices across global markets.A project to create accounting standards appropriate for small and medium-sized businesses (SMEs) is being worked on by the International Accounting Standards Board. This abstract provides an overview of the convergence process involving International Financial Reporting Standards (IFRS) for Small and Medium Sized Entities (SMEs). With the global landscape of financial reporting constantly evolving, the integration of IFRS tailored specifically for SMEs marks a pivotal transition towards harmonizing financial reporting practices. This paper examines the essential elements and implications of this convergence, addressing the challenges and benefits faced by SMEs as they align with these international standards. The analysis delves into the driving factors behind the convergence, including the necessity for a unified and transparent financial reporting framework, aiming to facilitate comparability and accessibility of financial information across borders. Furthermore, the abstract discusses the potential impact on SMEs' financial reporting quality, decision-making processes, and access to capital. Through a comprehensive review of the convergence process, this abstract seeks to contribute to the understanding of the significance and implications of adopting IFRS for SMEs, thereby providing valuable insights for practitioners, regulators, and stakeholders in the financial reporting ecosystem.
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Egy világméretű sportesemény, a 2017 Vizes Világbajnokság néhány társadalmi aspektusa a jövő managereinek szemszögéből a felkészülési időszakban
40-59Views:1020Hungary hosts the 2017 FINA World Championships and Master’s Championships, one of the world’s largest sport event. Besides exploring the influential factors behind the potential effectivity, this study aims to identify social effects related to the event. Students in higher education today are the next generation of managers and company owners, therefore their attitudes and opinions will be determinative in terms of the decision-making. The empirical research took place in the University of Debrecen, the most populouses University of Hungary, 6 month before the official opening ceremony of the Championships.
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Comparative Analysis of the Notes on the Accounts Of Information-Technology Servicing Companies in Hungary
186-194Views:445In the globalized and accelerated world of our time, challenges can only be met by companies that possess the necessary information and are able to convert it rapidly into organizational knowledge. Annual accounting statements are an important source of information within business relations among companies. The necessary information can only be obtained from the two fundamental parts of the annual statements (balance sheet and profit and loss account) if the notes on the account contains the information that contribute to the more comprehensive interpretation of the other parts of the annual statement. Decision-making based on inadequate knowledge further increases economic risks that are already high. In our research, we examine whether the notes on the accounts of companies include the information, which could help obtain necessary financial knowledge concerning the partner companies. For the analyses, we used the notes on the accounts of companies, which have information-technology services (Hungarian NACE No. 62) as their main line of business. By means of text mining, we analyse the extent to which the notes on the accounts are in conformity with the Accounting Act.
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Comparing higher education preferences with labour market needs
382-392Views:535Hungarian institutions of higher education play an important role in national economy: they ensure intellectual labour with appropriate knowledge and professional competencies for Hungary in all profession fields. If the rules of private sector are applied for these institutions – interpreting it within a certain framework as the quality of education and research has to be maintained and there are social benefits associated with them -, they owned by the state, their management is the institutional leadership and their consumer is the labour market. Thus, training programmes must or should be developed in accordance with the needs of labour market. It represents a major challenge, even without taking into consideration other factors, since future requirements should be aimed (at least a 3-5 year training period later) – along with a rapid technological development. Even if the state makes significant efforts to adapt training programmes to meet the requirements of the labour market demands, students who want to further their education pay limited attention to these factors in their educational decision-making. Partly for this reason, career transition or shortages may occur in the case of certain professions. This paper seeks to address to what extent the most popular training programmes meet the expectations and to what extent the degree earned may be regarded as a ‘success’ in the labour market; moreover, if they do not overlap each other, how much applicants prefer those training programmes which are to be considered the most successful based on recruitment information. Admission statistics of Education Department and database of DPR provide the necessary information for the period 2010-2017 and these data sources enable authors to follow-up students from application to higher education until employment.
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Sustainability in Urban Waste Management: The Efficiency of Electric Waste Transport Vehicles
1-18Views:358This study evaluates the long-term economic feasibility of electric waste collection vehicles (EVs) as a sustainable alternative to diesel-powered counterparts in urban municipal services. Using real operational data from a Hungarian waste management company, we developed a total cost of ownership (TCO) model spanning 10 years, which incorporates investment costs, energy consumption, maintenance, depreciation, and battery replacement. Our analysis reveals that although EVs require a significantly higher upfront investment (€350,000 vs. €183,200), their lower operational and maintenance costs result in a break-even point around year 8. When accounting for a €50,000 battery replacement in year 6, the total 10-year cost of the EV remains lower (€431,769 vs. €450,914) than the diesel vehicle, resulting in a net saving of €19,145. The study emphasizes the significance of local energy prices and service structures in assessing fleet electrification. While the findings are based on Hungarian data, the proposed methodology can be adapted internationally to support data-driven decision-making in sustainable waste logistics.
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Overview of the Appearance of Management Information Systems In Hungarian Higher Education through the Example of the University of Debrecen
60-68Views:278In recent years, the ever-decreasing number of students in Hungarian higher education has created a serious competition between institutions, in which not only national but also foreign universities prove to be competitive. In order for national institutions to be able to compete adequately in this competition, managers need to be provided with well-structured, up-to-date information that can support decision-making. The management information system, which successfully adapted at the University of Debrecen, has been in operation for years and provides significant support in data reporting and ad hoc reporting, but there are still many opportunities for advancement. The study draws attention to the importance of management information systems through the example of the University of Debrecen.
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Applying New Innovative Market Research Methods in the Innovation Process of New Products
56-69Views:379The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.
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Segmenting the Impact of Organizational Structure and Leadership on Project Resilient and Project Success in the Ethiopian Construction Industry: a FIMIX-PLS & PLS-POS Approach
73-103Views:326This research looks at the vital roles of leadership and organisation design in the attainment of project resilience and success in the construction sector. Informed by contemporary theories on organisational resilience and leadership, a framework was developed and rigorously tested against data using Partial Least Squares Structural Equation Modelling (PLS-SEM) and with more advanced techniques of segmentation (FIMIX-PLS and PLS-POS) to identify and take into consideration unobserved heterogeneity. Using data collected from project professionals, resilient leadership and adaptive organisation design were shown to be critical to project resilience, but the effect of leadership and organisation design on project resilience differed from segment to segment as well as across demographics. The ex-post analysis suggested that the awareness of resilience, practical experience and higher education exacerbated the relationships between aspects of resilient leadership and project resilience, as well as between adaptive organisation design and project resilience. The analysis also showed that relationships between leadership, organisational structure, and resilience can be mediated by demographic factors, such as awareness, experience, and education. The findings highlighted the importance of fostering inclusive, participative type leadership styles and continuous forms of experiential learning to enhance resilience outcomes. The value of specific indicators such as team participation in decision making or the leader's self-confidence was also identified as being critical aspects of resilient organisational structures and effective leadership. The implications of this study were important for each group of stakeholders: organisations should encourage resilience-based leadership, experiment with multi-dimensional flexible team structures and create a culture of continued, experiential learning and communications as knowledge and industries evolve. The theoretical contributions that validated the effects of segments of latent variables and offered insight into the added value of using segmentation were positive contributions to theory. Limitations, such as sample size and sector, stimulate avenues for future work and in particular reinforce the case for longitudinal, cross-sector research to build sectors’ internal and external constructs of project resilience. Future research needs to apply multi-facilitated empirical, qualitative and advanced analytics means to enable further quantification, and complexity in project survival, success and resilience.
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Model Calculations on the Use of Mobile and Stationary Units for Wood Pellet Production
1-8Views:474This paper presents the model calculations made for supporting the decision making of different technology alternatives. Base cases were A) use of a mobile pelletizer and B) using pellet factories at fixed locations for the production of a new product, sheep wool pellets. Calculations were made for three alternatives for each base case. The results of the model were used to examine the energy, time and cost criteria of the alternatives. Based on the given preliminaries, results of the model calculations supported the recommendation to choose case B) for further technology management and supply chain management decisions.
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Case Study of Unilever's Zero-Emission Target Realization
16-36Views:999This paper presents a detailed case study of Unilever’s strategy and progress toward achieving zero carbon emissions, focusing on Scope 1, 2, and 3 emissions. The study analyzes a 10-year time series of both financial and non-financial data to assess the relationship between sustainability indicators, such as greenhouse gas (GHG) emissions, total and renewable energy use, and the company’s operating profit. Forecasting techniques were applied to project future emission levels based on historical data, while correlation analysis was used to evaluate the relationships between key variables. The results show a strong positive correlation between total energy use and CO₂ emissions, highlighting the importance of energy efficiency in emission reduction efforts. However, no significant correlation was found between operating profit and CO₂ emissions or energy use, suggesting that sustainability initiatives have not yet had a measurable direct impact on profitability. Despite this, Unilever has demonstrated substantial progress toward its climate targets, including a 91% reduction in CO₂ emissions per ton of production (compared to a 2008 baseline) and the transition to 100% renewable electricity in many of its facilities. The study concludes that while sustainability measures may not immediately influence profit margins, they are essential for long-term competitiveness and corporate responsibility. This case provides valuable insights for firms aiming to integrate environmental performance into strategic decision-making.
