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  • On the Torsional Rigidity of Orthotropic Beams with Rectangular Cross Section
    25-30
    Views:
    97

    The paper deals with the torsional rigidity of homogenous and orthotropic beam with rectangular cross
    section. The torsional rigidity of the considered beam is defined in the framework of the Saint-Venant theory of
    uniform torsion. Exact and approximate solutions are given to the determination of the torsional rigidity. The shape
    of cross section is determined which gives maximum value of the torsional rigidity for a given cross-sectional area.
    The dependence of torsional rigidity as a function of the ratio shear moduli of beam is also studied.

  • The significance of analysing potential conflicts in the sales-marketing integration
    41-59
    Views:
    146

    Our research aims to identify the critical interfaces between sales and marketing that need to be improved in order to ensure productive cooperation. The relationship between the two departments is full of conflicts and interdependencies. The improvement of communication is of strategical importance, as it is key to staying competitive in the market. The effectiveness and quality of the sales-marketing cooperation is a key factor that is negatively affected by personal and organisational factors as well as a lack of information and conflicts. In addition to the key factors of managing the sales-marketing interfaces, we have also identified the actions that can promote their improvement, including strategic and organisational roles and responsibilities. Our empirical research results show that regular information exchange, more common and interdisciplinary meetings, and a clearly communicated and implemented corporate vision have a positive effect on the coordination and integration of the sales and marketing departments. Consequently, management is reponsible for establishing a corporate vision, i.e. a comprehensive management culture that is clearly communicated across the board in order to increase the employees’ sense of belonging. Of all elements of management culture, the most important factors are coordination and the establishment of a common strategic sysyem. All in all, corporate profit, which is of key importance to the employer, is largely dependent on the successful integration of the sales and marketing departments, which can be achieved through the implementation of the above factors.

  • Neutral Inhomogeneity in Circular Cylinder Subjected to Axial Load on its Lateral Boundary
    35-42
    Views:
    148

    In this paper we consider the problem of single circular elastic inhomogeneity embedded within a circular cylinder whose curved boundary surface is subjected to surface traction acting on axial direction. We investigate the displacement neutrality of the coupled system of host body and inclusion. Neutral inhomogeneity (inclusion) does not disturb the displacement, strain and stress fields in the host body. The deformation of the considered inhomogenneous cylinder is antiplane shear deformation.

  • Torsion of Truncated Hollow Spherical Elastic Body
    234-240
    Views:
    138

    This paper deals with the torsion of a body of rotation whose shape is a truncated hollow sphere. The material of the truncated hollow sphere is isotropic, homogeneous and linearly elastic. To solve the torsion problem, the theory of torsion of shafts of varying circular cross section is used, which is introduced by Michell and Föppl. Analytical solution is given for the shearing stresses and displacements. A numerical example illustrates the application of the presented solution. The results of the presented numerical example can be used as a benchmark problem to verify the accuracy of the results computed by finite element simulations.

  • An Analytical Solution for Static Problems of Cantilever Curved Beams with Variable Cross Sections
    226-233
    Views:
    145

    This paper gives an analytical method to obtain the deformation of a cantilever curved beam. The curved beam considered has circular centre line and the thickness of the cross section in radial direction depends on the circumferential coordinate. The kinematics of the Euler-Bernoulli beam model is used to formulate of governing equations. The curved homogeneous and isotropic elastic beam is fixed at the one of the end cross section and on the other end cross section is subjected to concentrated forces and a couple. A numerical example illustrates the applications of the derived formulae.

  • An Analytical Solution for the Two-Layered Composite Beam-Column with Interlayer Slip and Constant Axial Load
    14-31
    Views:
    90

    The authors present an analytical solution for the two-layered composite beams with imperfect shear connections. The considered beam is simply supported at both ends. The beam is subjected to transverse and axial loads. The kinematic assumptions of the Euler-Bernoulli beam theory are used. The connection of the beam components is perfect in normal direction, but the axial displacement field may have jump. The shear axial force derived from the imperfect connection is proportional to the relative slip occurring between the layers. The determination of the analytical solution is based on the Fourier method. Two examples illustrate the application of the presented analytical method.

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