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• Examining the Competitiveness of Fish Products on the Market

  151-163

  Tamás Mihály

  Mihály Soós

  Views:

  101

  Fish and fishery products are one of the key ingredients in human nutrition and are therefore outstanding in terms of both production and trade. Different processed fish products are available in many countries around the world due to globalization and a fast supply chain. In our study, we examined the market for fish and fishery products using secondary data collection. The data were collected several years ago from the databases of FAO, EUROSTAT, COMTRADE and KSH The comparative advantages or disadvantages of international trade were determined with the help of the RCA index for the role of Hungary and the EU in the world in the case of different categories of fish products. The aim of our research is to compare the fish products of different processing in Hungary and in the EU compared to the international situation, paying special attention to the main exporting and importing countries. Based on the secondary research the study has a detailed the specificities of trade, the trends observed in recent years and the competitiveness of fish products in Hungary and the Member States of the European Union and effect relationships behind the RCA-index results.

• Augmented Reality

  1-9

  Ava Linda Cardoso

  Views:

  452

  This paper is an overview of augmented reality’s basic concepts and its connection to the logistics field. The paper includes a brief history of the tech and how it differs to the virtual reality. The main goal is to understand how augmented reality is being used in logistics to innovate and enhance services. It refers to how courier and freight companies are taking advantage of this technology to upgrade the warehouses, transportation and enhance value added services. It also analyses how the retail market is modernizing its stores and is using mobile applications for online shopping. Using augmented reality has overall pros and cons and even though is a technology on its early stages it shows a great potential to revolutionize the supply chain in its totality.

• Practical Application of Methods in Strategy-Based Analyzes

  59-72

  András Nábrádi

  David Forest

  Hajnalka Madai

  Beáta Bittner

  Tünde Zita Kovács

  Adrián Nagy

  Views:

  490

  Increasing environmental volatility is a growing challenge for companies and businesses. The speed of economic events is changing, and the risk of uncertainty is increasing, requiring business to take a new approach to strategic planning. In the design and forming of their strategy, both the factors of the external and internal environment and the analysis of their competitors can be based on well-chosen methods. We consider the review of these methods, their application in planning and educational practice. The aim of our work, in which we present the methods that underpin the strategy applied in both domestic and international practice. The analysis of the external environment illustrates the construction and applicability of an external factor analysis matrix based on traditional PEST analysis and the Porter's five-factor model. In the case of internal factor analysis matrix, we focus on the approach of method choice, and on the applicable methods, the importance of the resource-based approach, the analysis of key factors and the Porter value chain analysis matrix. The third pillar of the analysis that underpins the strategy is the matrix-based assessment of competitors. The applicability of the methods depends on the form of the enterprise, the field of activity and the nature of its activities, which is complicated by the emergence of new economic spheres (e.g.: sharing) and transformed power relations.

• Model Calculations on the Use of Mobile and Stationary Units for Wood Pellet Production

  1-8

  János Szendrei

  Gábor Grasseli

  Balázs Kocsi

  István Budai

  Edit Szűcs

  Views:

  335

  This paper presents the model calculations made for supporting the decision making of different technology alternatives. Base cases were A) use of a mobile pelletizer and B) using pellet factories at fixed locations for the production of a new product, sheep wool pellets. Calculations were made for three alternatives for each base case. The results of the model were used to examine the energy, time and cost criteria of the alternatives. Based on the given preliminaries, results of the model calculations supported the recommendation to choose case B) for further technology management and supply chain management decisions.