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Dimensions of Ethnocentric Emotions in Hungary
136-147Views:347The concept ot ethnocentrism appeared first in the literature in the early 1900s. Since then, several international and national studies have focused on defining this concept and have aimed at the investigation of its role in terms of national and international product opinion. The consumer’s decision is influenced not only by the different marketing effects (product, price, place, promotion), but also by the cultural, social, personal and psychological characteristics of the costumers. The examination of ethnocentrism – as a socio-psychological concept – is increasingly important in marketing research. This paper focuses on exploring the dimensions of ethnocentric emotions. My aim is to support the assumption that these dimensions have a significant influence on the thinking of the consumer society. As a result of my primary research, I introduce these dimensions and terminate consumer segments. Based on my research it can be stated that the ethnocentric emotions (such as patriotism, national superiority, national consciousness, national discrimination) are determinants of consumer thinking and demonstrate the fact that awareness of ethnocentric emotions can be the basis for marketing strategies to protect national products.
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An Analysis of the Leisure Preference System of Students with Disabilities in the Light of a Study
98-115Views:949With the increase in the number of disabled people and people with disabilities, research on the target group of people with disabilities has gained momentum in recent decades. Research is very diverse, looking at the labor market situation of people with disabilities, their leisure-time habits, or the factors that support and inhibit their sport.
In our questionnaire research, the leisure and sporting habits of children with disabilities aged 8-18 are described and analyzed (N = 639). Data were processed with spss software, where basic statistics and contextual analysis were performed. The results confirm that passive activities (TV, listening to music) dominate the leisure activities of children with disabilities. Sports consumption (active and passive) was more prevalent among male respondents and less prominent among girls. In the motivation of sports, besides improving the state of health, entertainment and company appeared.
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Strategic Role of Environmental Factors in the Operation of a Manufacturing Company: A Synthesis of Three Analytical Models
56-74Views:356Nowadays, the operations of companies are influenced by increasingly complex internal and external factors, the systematic examination of which is essential for conscious strategy-making. The relevance of this study lies in the context of global economic instability, rapid technological advancement, and intensifying market competition, all of which present new challenges for organizations. The aim of the research is to demonstrate how the analysis of environmental factors can support strategic decision-making, with particular emphasis on a specific company case. The analysis was based on three established methods—PESTEL analysis, Porter’s Five Forces model, and the SWOT framework—which together enabled an integrated examination of macro- and micro-environmental factors as well as internal resources. The results highlighted several key strengths of the company, such as professional expertise, international presence, and the quality of customer relationships, while also identifying several areas in need of improvement, particularly in terms of pricing strategy, digital information accessibility, and internal communication. The novelty of the study lies in the combined application of the three analytical tools, which revealed interrelated insights and served as the basis for well-founded recommendations aimed at enhancing strategic flexibility and strengthening competitiveness.
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Examination of Sports-Related Expenditure by Competitive Sportsmen and Women
126-134Views:308The economic role of sport has grown worldwide in recent decades, and Hungary is no exception. Sport is one of the most important industries, offering significant economic benefits to the country. Accordingly, the sports economy is attracting increasing attention and playing an increasingly important role in both the international and domestic economy In the study, we looked at how much people spend on sport activity. A questionnaire survey was conducted. In addition to demographic data, we asked about their sporting habits and their willingness to spend on sport. The majority of respondents are competitive athletes, mostly competing in team sports. The results show that respondents who compete in team sports have a much higher expenditure, on a monthly basis, than people who compete in individual sports.
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Determination of the accumulation of heavy metals of river sediment by plants
46-53Views:266Danube is the main river of Hungary. Danube and its floodplains and oxbow lakes are operating as ecological corridors, although their industrial, logistic and touristic role is not negligible. It is well known, that from the source to the estuary of the river Danube there are many industrial facilities. This heavy industrial pollution had effected on the water quality. The most dangerous components of the sewage water of these facilities are heavy metals, which can be found in the water as well as in the sediment. These toxic elements can cause significant health risks, because they can accumulate in the food-chain. The main aim of our research is to investigate the accumulation rate of the heavy metal content of the river sediment in the different parts of the test plants. The main sampling place of our research was a sediment dump was created by excavation from the Open Beach of Dunaújváros in 2009. During our measurements we analysed the cadmium, nickel, lead, chromium, copper and zinc concentration of the sediment and the plants. The test plants, which are growing on this sampling place, were parella (Rumex patientia), perennial rye-grass (Lolium perenne), sedge (Carex riparia), bistort (Persicaria maculosa). The extraction of the heavy metal content of the samples was made according to the MSZ Hungarian standard. The concentration of heavy metals were analysed with AAS (atom absorption spectrometer). According to our results we determined that parella could accumulate cadmium, nickel, chromium and zinc in its upper stem, on the other hand bistort could accumulate these elements mainly in its leaves. These information will be important in the case of the in-situ remediation of a polluted area in the future.
