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The Megatrend Connections of Food Consumption
Published:
2014-12-31
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This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
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Törőcsik, M. (2014). The Megatrend Connections of Food Consumption. Táplálkozásmarketing, 1(1-2), 19-27. https://doi.org/10.20494/TM/1/1-2/2
Abstract
The interest which is shown about food and meals nowadays is high. More and more new magazines, blogs, restaurant reviews and ratings, TV channels, contests and festivals appear in connection with this topic. In this study the new phenomena of food topic is analysed through several megatrend buzzwords. The study tries to draw up a system for the connections of food and meal topic and also tries to present research results about it. Some research results are presented in the study in order to illustrate the behaviour of Hungarian consumer.