The main problem raised in the paper is in line with a new trend of research, conceptual programs and practical activity that can be termed “hygiene of culture”. The study is transcritical in its character and proposes to consider the category of capital generated by the economy in relation to the reproduction of the population in its structural units of civilization and as a cultural community. Trans-discipline methodology is currently being developed, which makes the work is up-to-date. It develops basic aspects of the procreation capital category, which claims to be a generalization of the human capital category. The problem is the restoration of European culture, which has been eroded by the distortion of the ideas of market economy. The reason why it is particularly urgent to find a solution to the problem is the threat posed by the demographic situation of the developed countries of European culture and the adjacent countries of the Slavic-Orthodox cultural cluster by the actual organization of housing.