Search
Search Results
-
Online shopping behaviour in the Northern and Southern Great Plain Regions
13-24Views:183The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.
-
Analysis of the adequate fluid intake amongst the 3-14 year olds
100-108Views:99Adequate nutrient and fluid intake is the most important thing for the developing body, and for most young people and children, the time spent in kindergarten or school plays a decisive role, as they need to inject adequate amounts of fluid into their body during their daily lives. In our research we examined the age group of 3-14 years in the institutions of kindergartens and primary schools of Debrecen. The survey was conducted in the form of an online questionnaire, the results were evaluated with the help of the SPSS statistical program and MS Office Excel. According to our results, 69.7% of children do not consume the appropriate amount of fluid in their daily lives, which is essential for their development and attention. In the case of schoolchildren, inadequate fluid intake is common, and in order to remedy this, it would be advisable to allow institutions to consume fluid during school hours, or to encourage them by placing water machines. Based on the results, we made further recommendations.
-
Issues of self-management and improving organizational effectiveness among managers
78-89Views:102It is very difficult to measure the leadership excellence. Partly because the indicators of the organizational excellence are measuring mainly the effectiveness and there are not focusing on the “managerial value”. Scientist made a lot of effort in the last decades to measure the “managerial value”, trying to approach from many sides the managerial success. In our research we wanted to review the international practice, and, in the other hand we tried to conduct a situation survey among Hungarian leaders with the aim of exploring the value-creation processes and the managerial thinking and practice which are behind them. This article focuses on self-management solutions and operational management processes to improve the effectiveness of organizational processes. One of the goals of the survey was to discover and present the Hungarian management mindset, the self-management working methods and time-management behavior in the SME sector, all in the context of effectiveness and to enrich with this new information the scientific and market knowledge in the field. 148 managers were included in the study, partly due to the difficult availability, the low willingness to answer, and partly due to the confidential nature of the questions and the large size of the questionnaire. According to the answers we can see, that among the interviewed leaders are common the use of timemanagement applications, task-lists (with task prioritization) and accordingly, the next day’s activities are planned in the evenings. Correlated with the supervision of corporate processes, quality management systems, decision making systems and connection with employees (eg: site visits and daily meetings) receive a special attention. In the basic research we developed 3 clusters: “uncertain empathic”, “experienced strategist” and “ambitious purposeful”. Among them the members of the last cluster performed excellently based on their daily work practices and daily leadership habits. 86.36% of the organizations they lead are profitable and growing at a balanced rate (5% growth rate per year). If we look for the human factors behind the outstanding organizational effectiveness, the components of excellence, presumably this cluster offers solutions.
-
Investigation of factors affecting students 'sports habits
23-35Views:142Nowadays, a health-conscious lifestyle has come to the fore, with one of their important components being leisure sports. In our research, we examined the sporting habits of Debrecen university students (n=178) and factors that may influence these habits, with an online questionnaire. We found out that 61% of respondents exercise regularly in their spare time. With the help of a fourpoint Likert scale, we examined how much influence the availability and quality of various sports services have on the students. The highest rating was given to having a friendly atmosphere (3.5), which is followed by good equipment and facilities (3.45). We analyzed how much they spend on their health and how willing they are to spend more on their health if they had more money. For nonsporting students, they more likely to be unsatisfied with their physical condition all the while they spend less on their health. Non-sporting students cited lack of time (3.49) as the greatest turn-off when questioned. A significant percentage of both groups (78.18% of sporting, 86.76% of non-sporting) would be willing to spend more on their health if they earned additional cash.
-
Honey consumption and purchasing habits in Hajdú-Bihar county
88-101Views:184The main objective of our research is to present the market situation and conditions of the Hungarian beekeeping sector from the perspective of consumers. We considered it appropriate to present the beekeeping market because the European Union is the second largest producer of honey in the world, and Hungary ranks third in the EU in terms of the honey production volume. The changes in global and EU trade, market trends and changes in consumer habits are significant influencing factors in terms of domestic conditions. The market situation is presented through a review of the relevant domestic and foreign literature, and we analysed statistical databases to examine the topic (data provision of beekeeping programs of the European Union member states, CSO, OMME, Statista database and reports). The consumption of honey by the Hungarian population has been slowly increasing year by year, but we are still below the European Union average. Honey is our basic food of animal origin; it has many beneficial properties, so the study of consumption and purchasing habits is an important issue. To analyse the consumer and purchasing habits, we chose the questionnaire survey method. In our research, we sought the answer to how and in which direction honey consumption and purchasing habits have changed in Hungary today, and whether there are any regional difference based on the answers of the respondents. The online questionnaire was structured according to the 4Ps of the marketing mix; accordingly, we had questions about the product itself (honey), its price, place of purchase, promotion opportunities and the way and frequency of honey consumption. The results obtained from the survey were evaluated, subjected to descriptive statistical analysis, and then analysed for correlations based on background variables including gender, age, education, type of settlement, and county. Responses were evaluated using the SPSS 22.0 data analysis and statistics program. The results of the sample are not representative, but they well represent and summarize the situation.
-
Questionnaire analysis of the situation of the artisans of the Debrecen Folk Crafts Festival in 2021
67-78Views:60Debrecen Folk Craft Festival faithfully preserves the cultural, social and economic traditions of Debrecen. As a tourist event, the festival provides an opportunity to learn about the centuries-old folk crafts, the artisans, their tools and their products. The traditional fair character of the event is given by the street stalls and the possibility to buy the products. The fair is part of Debrecen's history (it has had the right to hold fairs since the early 1400s), which has given a strong impetus to its economic development. The town's geographical and social characteristics made it a market centre. On the one hand, it was built at the junction of land routes and, on the other, it was owned by lords of national rank who helped to create a farming town and a local society of artisan-traders. In Debrecen, handicraft and trade fair past is still preserved in street names such as Külsővásártér, Mester street, Faraktár street, Csapó street, which is also the venue of the 11th Folk Craft Festival. The aim of the research is to investigate the extent to which Debrecen Folk Craft Festival is a Debrecen event, as well as the composition of the local artisans still operating (craft, age, gender, experience), their business strengths and weaknesses, and their presence on the internet. This representative quantitative survey was carried out with 23 representatives of 15 crafts (leatherworkers, potters, beadworkers, embroiderers, straw weavers, enamelers, furniture makers, woodcarvers, textile toy makers, honeycake makers, etc.) using a self-completion questionnaire. The survey is representative as all participants completed the questionnaire. Since folk crafts are part of the Debrecen identity, and the local culture, their survival is in the interest of the city. The survey covered the forms of their businesses, their sales opportunities, their financial background, etc. The structure of the paper: Introduction presents the festival itself, Material and Methodology, Results and Conclusions chapters describe the questionnaire survey’s results. Conclusions of the research: the cultural and social impact of the Folk Craft Festival is significant, especially through the promotion of folk art heritage, community organisation and its impact on consumer habits. There is still a wide variety of folk crafts in Debrecen, but the masters of some folk crafts are ageing. Traditionally, these one-man businesses still prefer to sell at fairs, because they are weak in marketing and advertising, and nearly a third of them have online presence on the association's website only. Their strength is their expertise, with 40, 50 or even 60 years of experience. The majority of products are qualified by the Hungarian Heritage House, which protects the masters from having their products copied and mass-produced by others.
-
Unfair banking practices, or the theoretical and practical importance of operational risk management nowadays.
1-14Views:73Nowadays, the management of operational risks in banking ̶ in particular conduct risks ̶ is becoming an increasingly important part of risk management. The financial crisis of 2008 and partly related to it, the Hungarian foreign currency loan crisis, have highlighted on the importance of this. Both crises were triggered, besides other reasons, by unfair banking practices and by the failure to respect the principle of fair banking. In my research I am looking for answers to the question to what extent can be considered unfair banking practices if banks impose several financial products on their customers, such as insurance and overdraft facilities, which they do not need. I will also examine to what extent the customers are aware of the fact, that they get a linked product and what it means for them in terms of risk-taking. My research consists of several parts. Firstly, I define operational and conduct risks. After that focusing on Hungary, I will examine the sales and commercial banking practices that played a role in the development of the foreign currency loan crisis, with a particular focus on the conduct risks. I will define what can be considered unfair banking practices. At the end of my theoretical overview I take into consideration why the linked products sold by today's Hungarian financial institutions are problematic and how information asymmetry drives a wedge between the bank and the customer. I also conduct primary research in the course of my research. Using an online questionnaire, I investigate the choice between current account structures of the Hungarian adult population. The results are analysed by using statistical methods.
