Articles

• The role of planning as a management task in organizational change – an empirical investigation of organizations in the North Plain Region

  1-9

  Zsuzsa Gál

  Views:

  106

  Organizational change today represents an unavoidable challenge for all organizations, in which leaders play a key role. Planning as a management task is not merely a technical tool but also a strategic process that determines how organizations are able to adapt to changes arising in their external and internal environments. The aim of the present study was to explore how planning contributes to the successful management of change and how it influences organizational transformation in institutions of the North Plain Region. The empirical investigation was based on a sample of 236 respondents, including a diverse range of organizational types. Beyond descriptive statistics, correlation analyses were conducted to uncover the relationship between planning practices and change management. The findings reveal that planning is not merely as an administrative duty but as a strategic management tool that enhances organizational flexibility and long-term adaptability. The results contribute to a deeper understanding of organizational change practices and may serve as practical guidance for leaders in the planning and implementation of change.

  pdf (Hungarian)

  67

• Regional differences and influencing factors in climate anxiety among 16-30 year olds in Hungary

  10-22

  Lili Mirella Pintye

  Andrea Karcagi-Kováts

  Views:

  71

  Anxiety caused by climate change (climate anxiety) increase the attention among younger generations. However, regional differences in this phenomenon and analysis of its triggering factors in a domestic context are still lacking. The aim of this research is to examine the extent of climate anxiety among 16-30 year-olds in Hungary, focusing on regional differences (Northern Great Plain, Northern Hungary, Pest (Central Hungary), Western Transdanubia) and the role of the social environment. A questionnaire survey was conducted in 2023 with 302 participants and in 2025 with 190 participants. Our results showed significant regional differences in the extent of climate anxiety, with the highest values observed in the Pest (Central Hungary) region. The social environment's attitude towards climate change was closely related to climate anxiety, while demographic factors (age) proved to be less decisive. The research highlights the importance of social norms, the immediate environment, and regional location in the development of climate anxiety, which can be addressed through targeted interventions and increased social awareness.

  pdf (Hungarian)

  61

• Empirical analysis of domestic reading attitudes

  23-32

  Virág Ágnes Bakosné Kiss

  József Kovács

  Róbert Sándor Szűcs

  Barbara Török

  Views:

  32

  Reading is one of the oldest recreational, educational, and developmental activities, which supports not only vocabulary, knowledge, but also imagination and mental health, among other things. The book market has been repeatedly forecasted as a weakening market, a market of disinterest, but the results and consumer trends do not confirm this. During and after the pandemic, reading began to grow again, and the trendiness of book reading, the subculture-forming effect of reading itself, became stable again. This was helped by the fact that new trends began their conquests alongside and within entertainment and fiction. Regionally, our country is in the middle of the EU based on leisure reading habits.

  In our primary research, we examined consumer attitudes in this regard using a questionnaire survey, involving the opinions of 647 domestic respondents. Of these, we also dealt separately with the group of “bookworms” that generates the most demand. During the study, we tried to explore their preferences using attitude scale questions, and the socio-demographic background influencing them with cross-tabulation analyses. Using the compiled statements, we were able to conduct principal component and cluster analyses, based on which we established that the reading groups view the community-building nature of reading differently, its developmental effect, its early developmental nature, and its nature as a gift. During our study, there were significant differences between those who are fully committed to reading and recognize its community-building nature, the lonely bookworms, and the more passive group, compared to the average.

  Based on our results, it can be said that the differentiation of marketing strategy along the different consumer segments, and also the communication opportunities within them, is of paramount importance in this industry, since this market cannot be viewed as a homogeneous whole, not even in the case of large book consumers.

  pdf (Hungarian)

  19