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  • Doing sport is good – Responsible for popularization of sport
    71-75
    Views:
    223

    Responsible leaders of more and more companies build legal, ethic, moral, environmental and social aspects in their goals and values beyond profit maximization. The number of companies whose activities in terms of social responsibility (CSR) has clear connections with promoting and putting forward sports shows an increasing tendency.

    The aim of this study is the conceptual clarification of corporate social responsibility, and emphasize the CSR’s significance in sport management, next the analysis of 3 top food and beverage companies’ (Coca-Cola, Nestle, Danone) CSR activity in special regard to sport management in Hungary and abroad.

  • Precision crop production and artificial intelligence – the future of sustainable agriculture
    47-58
    Views:
    393

    According to Kay et al. (2004, in Shockley et al., 2017), there are seven steps to the decision-making process: 1) Identify the problem or opportunity, 2) Identify the alternative solution, 3) Collect all data and information, 4) Analyse the alternatives and make a decision, 5) Implement the decision, 6) Monitor the results of the decision, 7) Accept responsibility for the decision. The basic question is what kind of tasks we can perform in the decision-making process and what to leave for Artificial Intelligence (AI).

  • Motivation in various agricultural organizations
    87-91
    Views:
    76

    As a PhD student I have studied the role of motivation within Hungarian agriculture among leaders of different levels and in several kind of organisations in order to find out the significance of various elements contributing to a motivated leaders and manpower.
    450 respondents were asked to describe their motivational situation by filling in a questionnaire.

    Pecuniary rewards are the most important incitement to  motivation within all categories of leaders followed by responsibility and result feedback. The possibility of punishment and job enrichment however, was not essential. Among limited corporation leaders result feedback and improvement of work conditions were the outmost source to motivation. Among cooperative leaders aim definitions and improvement of work condition were considered as the most important contribution to motivation. In their opinion punishment and job enrichment could not motivate.

  • E-business in Hungarian Tourism
    81-86
    Views:
    86

    Thanks to communication tools, globalization is spreading wordwide. For this reason, it is crucial to protect and strengthen our feature. On the one hand, we are repetitive joining the uniting world of economics, on the other hand, it is our responsibility to preserve our national characteristics with conscious politics.
    Responding tardy to the touristic demands of the information society without risking the loss of our competitiveness market is highly dangerous at the current situation of the touristic, as the Hungarian Economic Development Program sets down. Unless we develop a strategy that realized radical changes in the next 4-5 years, Hungary can find itself in a disadvantageous situation regarding the touristic market of the 21st century.

  • Congruency Analyses in Agricultural Organizations
    56-61
    Views:
    66

    Management is one of the ancient activities. Managerial behaviour helped humans to become sociable creatures. The aims and roles of management have continually changed along with social and economic changes. Some management theories in the early literature interpret the managerial function as „to instruct” and „to control” subordinates. The manager – having the appropriate authority – unilaterally appoints the expected activities in accordance with the objectives of the organization and his/her own wish. Its form is the instruction or the command.
    Later, organizations and management theories defined the managerial function rather as the impact on the employees than (or instead of) a unilateral manifestation of will. These focus on collaboration and imitation instead of on obedience. These theories were based on the fact that the employees work hard to succeed in meeting organizational goals because they want to meet their own needs, desires and wishes.
    Today, management means being in a relationship with colleagues, effective and successful working methods and, last but not least, commitment and liability for the company. The responsibilities of directors are to estimate the employees’ competences and to apply the workforce expediently.
    In our opinion, the two most important questions of human resource management (HRM) will be:
    • the expectations made of the manager by the subordinates,
    • the expectations made of the subordinates by the manager.
    The expectations of management have continuously evolved along with the social, political and economical improvement. We consider the most important requirements will be the following:
    • the exploitation of employees’ abilities (especially the leaders’),
    • the exploitation of human resource,
    • aim-oriented leadership related to different management levels.
    The actual research covers only the examination of managerial requirements. We experienced that the expectations are affected by many factors starting with the fulfillment of a specific task to the social environment as a whole. Managements of the last century did not require such self-reliance, creativity and broad knowledge from their subordinates as they do today. Employees have to be able to adapt to new tasks, technology and methods; have to react quickly against the problems; and be loyal to the company and the manager.
    We plan to expand our research backwards as well, in which we will search for the answer what kind of expectations are formulated by subordinates on the manager. Thus, we can approach and reveal the expectations (the examined factors) from two sides.
    Due to this method, we would like to work out such coherences which can help us to demonstrate the opinions of the differently qualified employees of the organisations. The applied method provides us facilities to carry it out in various organisational parameters, such as functional form, size, effectiveness, range of activity.

  • Quality management and traceability in crop production
    273-277
    Views:
    121

    Today, food safety and quality is an everyday issue. Scandals in the food industry drew attention to the role and responsibility of food producers in the food chain. The European Union has set up a new integrated approach towards food safety, to which Hungary as an EU member and export-oriented country has also joined. The new “from farm to fork” principle states that food and feed production cannot be handled separately, as only feed produced from good quality raw materials can ensure safe food products. Another important issue is the traceability of products, allowing for the localization and recall of the defected item. In Hungary, there have been different documentation systems for tracking and tracing products, such as the land register in crop production, animal register in the livestock sector and hygiene registers in the food industry. In order to meet EU requirements, there is a growing number of initiatives to include primary production in the scope of food safety standards. The study introduces and compares the various management systems used in crop production.

  • The study of environment-conscious attitudes in the food-industry companies of the Northern-Plain Region
    155-163
    Views:
    64

    that the world of business, profit and work is not a hermetically closed area, but is in interaction with its closer and wider surroundings, ultimately with society and the natural environment.
    The affectedness of each sector and company varies. To be able to tackle these problems, first and foremost the commitment of companies towards environmentally conscious attitude is necessary, which can form as a result of inner obligation or outer pressure. Thus companies will be concerned to measure and quantify the environmental effects of all activities.
    Some of the companies have already given their votes for environment-protection. Both internationally and at home it seems that the responsible leaders of more and more companies build social, human rights and environmental protection considerations in the objects and values of the company apart from profit maximization.
    In my thesis I present the data gathered from a questionnaire survey carried out with food-industry companies in the Northern-Plain Region. The aim of the survey was to evaluate the commitment of companies towards environmental protection via solid data. The fact that more than half of the respondents found the positive effects of environmental protection of little importance and that environmental protection was the last among the aims of some companies reflected greatly in the following outcomes.

  • Analysis of integrated, quality and environment focused management practices in the Forage Industry Ltd, Bábolna
    74-79
    Views:
    84

    The significance of the effect of agricultural activities on the environment was focused on later than that of industry; however, today, an increasing number of companies using an environmental management system (EMS) has been registered in this sector, too. In the agricultural sector, EMS according to ISO 14001 was introduced first in the forage industry by Bábolna Takarmányipari Kft. In our study, we analyze the environmental management system integrated into the quality system of this company and discuss the effects on the organization and the economic issues. As a result of the EMS, emissions have been reduced effectively, and both the responsibility system and technology have become more controlled. The company chose to develop its environmental performance continuously, which is proved to have been performed successfully, considering its limited, one-year experience.

  • Education and language teaching in the light of recent social and economic needs
    23-29
    Views:
    66

    This paper attempts to describe several general educational potentials that are assumed to facilitate adequate pedagogical response to the recent economic and social paradigm shifts that have resulted in marked changes in the requirements for the labour force on the global job market.
    The article describes the most powerful pedagogical trends of the 20th century, selectively concentrating on the assessment of their contribution to and share in the preparation of the inevitably forthcoming paradigm shift in education.
    Topic related issues of language teaching in an academic setting are then discussed, focusing particularily on English for Specific Purposes, followed by a more thorough analysis of the major types of ESP syllabi. This analysis attempts to identify those properties that empower ESP teaching to give a more sophisticated answer (as compared to general language teaching) to issues raised by the appearance of new trends and needs in the
    global job market. 
    The paper offers conclusions for consideration as to the responsibility of language teachers and strategy makers in higher education, acting in an intercultural environment.