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• The Top 5 e-commerce Competitive Advantages in Hungary

  128-139

  Szikszai Tamás

  Views:

  199

  Abstract. In my article, I map out the key competitive advantages that are essential to online commerce, online store sales, success, and popularity. There is a wealth of literature on the subject. Year after year, more and more research and surveys are conducted on customer value, shopping habits, consumer behavior, digital transformation, which I would like to summarize and articulate, and highlight the main elements without which online sales would not be effective.

• COVID-19 Pandemic Impact on Employees’ Physical Activity

  72-84

  Gergely Ráthonyi

  Éva Bácsné Bába

  György Szabados

  Kinga Ráthonyi-Ódor

  Views:

  774

  Globalization and the recent explosive development of technology have significantly changed people’s lifestyles resulting in an increase in the number of people living a sedentary lifestyle. COVID-19 pandemic has exacerbated the situation and created an unprecedented situation in the world. In the present study, we investigate changes in the physical activity and sedentary behavior of adult workers caused by the coronavirus epidemic. In our online cross-sectional research, we used snowball methodology. The target group of the survey was adult workers. 108 people filled in the questionnaire, the majority (73.1%) are women, the average age is 37.18 years and most of them have higher degrees (Diploma: 74%, PhD: 14%). The present study revealed a decrease in physical activity and an increase in sedentary time for the employees in our study. Despite respondents detected a decrease in their physical activity, an increase was reported in the proportion of online training participants. The majority of respondents partially, or totally switched to work from home during the pandemic, which may further increase their sedentary lifestyle. We did not find significant differences among the domain of work and leisure time or occupational physical activity patterns. The workplace is a great opportunity for promoting physical activity and reducing sedentary time in the adult working population, therefore it would be important for organizations, decision-makers and health professionals to work on the design of strategies to these goals.

• Examination of preferences for pork meat and pork meat products among university students

  131-141

  Orsolya Bernadett Nagy

  Views:

  178

  The purpose of this study was to examine the preferences for pork meat and pork meat products. The used sample (N=324) for the analysis came from the students of the University of Debrecen Faculty of Economics and Business. The survey was conducted by the form of online questionnaire. The results from data analyzes were based on descriptive statistics, cross-table and correlation analysis, Mann-Whitney and Kruskal-Wallis tests. Based on the results we can concluded that majority of consumers in the sample would be willing to pay more for hungarian and healthier products with less than 50%. Furthermore we can say that have a significant difference between men and women according all factors which used in analysis; have a significant difference between people with secondary and higher education according to perception of manufacturer/brand; have a significant difference between income level groups according to price and healthy eating.

• Extreme Sports Consumption Implications from a Re-search

  135-145

  Anetta Müller

  Éva Bácsné Bába

  Christa Pfau

  Anikó Müller

  Nóra Laoues-Czimbalmos

  Views:

  772

  Nowadays, more and more research focuses on recreational sports consumption, its motivational background, the determination of target group characteristics. Extreme sports are becoming more and more prominent in leisure sports and are increasingly represented in competitive sports. In our research, we are dealing with Extreme Sports Consumption, Questionnaires were collected in the form of a Google Survey, an online questionnaire survey, which was divided into groups of people who focused on individuals with a variety of social media and targeted extreme sport interests. Data was processed using IBM SPSS software, basic statistics and correlation analysis. Our results were also graphically illustrated. After data deletion, we processed 167 questionnaires. The results show that men prefer extreme sports. Our study shows that in Hungary, the most popular recreational extreme sports are cross cycling, rock climbing, mountain bike, paintball and skateboarding. Among young people with higher incomes, there is a significantly higher proportion of extreme sports consumption. Because expensive sport thus assumes higher discrepancies in income and higher spending propensity, which is confirmed by our research. The brand selection of sports equipment for young adults with extreme sports is not characterized by extreme sports-specific brands, but by classic market-leading sports brands (Nike, Adidas).

• Study Habits of University Students

  1-9

  Boglárka Burján-Mosoni

  Adrienn Vámosiné Varga

  Views:

  24

  What kind of electronically available content can students prefer? We conducted a questionnaire survey in which we asked about the study habits of university students: where, how, with whom, when, how much, where do they study? Do they use problem-solving software? We need to find out about it, since learning habits and strategies have changed significantly in recent years. Taking into account the answers to the questionnaire, we draw attention to some activities that improve the quality of education.