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  • Requirements for Multicultural Competencies Defined by a Focus Group
    44-56
    Views:
    217

    Globalization, the spread of multinational companies and the enormous development of information technology can lead to a new trend in employers’ requirements. However, being employed by an international company is a real possibility for any employee in any part of the world. Even if they do not have to work abroad, employees may have to function in a multinational environment in their home countries. A favourable combination of intercultural competencies is a key factor in the selection and development of employees. A possible way of measuring these competencies can be the Multicultural Personality Questionnaire (MPQ). First of all,on the employers’ part, it is important to clarify the exact requirements and competencies (dimensions) to be able to draw up an ‘ideal profile’. We prepared two versions of the MPQ (91-item; 5-dimensional) and used them to test employers’ requirements in the selection process regarding the dimensions of cultural empathy, open-mindedness, social initiative, emotional stability and flexibility. This study describes the results of a focus group interview, which took place in 2017, revealing the importance of multicultural competencies from the employers’ point of view and examining the conditions of the adaptability of the two questionnaires. We used the focus group method to find out in what conditions the questionnaires canbe used in a selection process. What possibilities and limits are therefor using the direct five-dimensional questionnaire? What aspects do we need to take into consideration in expressing and interpreting the requirements in the results of the test?

  • A Literature Review: Artificial Intelligence Impact on the Recruitment Process
    108-119
    Views:
    13642

    This paper aim is to review the implementation of artificial intelligence (AI) in the Human Resources Management (HRM) recruitment processes. A systematic review was adopted in which academic papers, magazine articles as well as high rated websites with related fields were checked. The findings of this study should contribute to the general understanding of the impact of AI on the HRM recruitment process. It was impossible to track and cover all topics related to the subject. However, the research methodology used seems to be reasonable and acceptable as it covers a good number of articles which are related to the core subject area. The results and findings were almost clear that using AI is advantages in the area of recruitment as technology can serve best in this area. Moreover, time, efforts, and boring daily tasks are transformed to be computerized which makes a good space for humans to focus on more important subjects related to boosting performance and development. Acquiring automation and cognitive insights as well as cognitive engagement in the recruitment process would make it possible for systems to work similarly to the human brain in terms of data analysis and the ability to build an effective systematic engagement to process the data in an unbiased, efficient and fast way.

  • Applying New Innovative Market Research Methods in the Innovation Process of New Products
    56-69
    Views:
    243

    The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.

  • Assessment of the Working Ability of Persons with Disabilities and Reduced Work Capacity
    36-52
    Views:
    615

    Employment of persons with disabilities and reduced work capacity falls significantly behind that of non-disabled persons both in our country and the European Union. According to research findings, the low employment rate is partly due to discriminatory attitudes towards the group of employees concerned. In the labour market integration, apart from the attitudes of the employers, the approach of the employees working for the institute has also got a significant role, as they are the ones who as colleagues work together with persons with disabilities and reduced work capacity day by day.

    The research findings presented in this study focus on the research question whether the 747 employees who participated in the questionnaire survey make a distinction between persons with disabilities and persons with reduced work capacity on the grounds of their ability to work. If so, what kind of differences are noticeable and what factors have a positive impact on their approach? What is characteristic of the employees with higher level of inclusive attitudes?

  • Szervezeti életciklusok és a Lean transzformáció
    646-656
    Views:
    326

    A wide range of literature has been published regarding the features of lean transformation. The main focus of these researches has been the examination of the hurdles and stimulants of a lean transformation as well as the analysis of lean leaders’ qualities and behaviours.  However, most of these literatures do not deal with either the connection between lean transformation and organization lifecycles or the examination of the role of a full-time lean facilitator / a lean group. The aim of this article is to draw attention to the importance of these connections and stimulate further research on the matter.

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