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Employment Challenges in the Second Wave of the COVID-19 Virus from a Corporate Perspective
152-163Views:804The changed market conditions caused by the Covid-19 virus forced companies to rethink their strategy and structure and to optimize their processes. The aim of my research is to shed light on the changes in the second wave of the coronavirus epidemic that have had a significant impact on the operation of businesses and presented them with significant challenges. For the study, I used the results of a previous questionnaire survey (Pirohov-Tóth 2020; Pirohov-Tóth, Kiss 2021), which were supplemented with a literature analysis and statistical data from the database of the Central Statistical Office. Furthermore, compared to the first wave of the virus, I examined how job productivity changed in the second wave of the virus. Finally, corporate crisis management options have been presented in my analysis, the practical application of which can contribute to re-emerging from the crisis. It can be stated that the acceleration of digitization and the widespread expansion of advanced technological tools and methods can be considered as one of the biggest positives of the viral situation, which can also mean survival for companies in this pandemic situation.
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Examination of Consumer Perception of Web Stores by Netnography in the Period of COVID-19
Views:517Online shopping has become more and more part of our everyday lives, as proved by the fact that in the midst of the economic crisis caused by the coronavirus epidemic, online retailing has grown by more than 30% in Hungary. International research has shown that nearly 90% of consumers take into account the online reviews as much as the recommendations of family or friends before their purchases, digital channels, including Facebook have the greatest impact on their decisions. In our research, in connection with a specific campaign, Black Friday, we examined how actively the highest-traffic stores – having online shops as well - use Facebook to reach and influence the customers. We chose netnography as the method of our research, and we analysed the posts published on the Facebook pages of the five chosen online shops, furthermore, the customer reactions and comments given in connection with the posts. Our results show that three of the five chosen online shops applied Facebook campaigns within the action. By analyzing the comments, they were classifiedinto 5 categories based on satisfaction and trust: satisfied, dissatisfied, interested, trolls, and mute groups.
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COVID-19 Pandemic Impact on Employees’ Physical Activity
72-84Views:984Globalization and the recent explosive development of technology have significantly changed people’s lifestyles resulting in an increase in the number of people living a sedentary lifestyle. COVID-19 pandemic has exacerbated the situation and created an unprecedented situation in the world. In the present study, we investigate changes in the physical activity and sedentary behavior of adult workers caused by the coronavirus epidemic. In our online cross-sectional research, we used snowball methodology. The target group of the survey was adult workers. 108 people filled in the questionnaire, the majority (73.1%) are women, the average age is 37.18 years and most of them have higher degrees (Diploma: 74%, PhD: 14%). The present study revealed a decrease in physical activity and an increase in sedentary time for the employees in our study. Despite respondents detected a decrease in their physical activity, an increase was reported in the proportion of online training participants. The majority of respondents partially, or totally switched to work from home during the pandemic, which may further increase their sedentary lifestyle. We did not find significant differences among the domain of work and leisure time or occupational physical activity patterns. The workplace is a great opportunity for promoting physical activity and reducing sedentary time in the adult working population, therefore it would be important for organizations, decision-makers and health professionals to work on the design of strategies to these goals.
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Safe, Health Working in Health Care in the Shadow of a Pandemic
85-97Views:350Safe work that does not endanger health is a complex category, the provision of which creates an obligation on the part of the state, the employer and the employee. The task of the state is to determine the basic requirements for work that does not endanger health and safe, as well as the related rights and obligations, and to develop a national policy on occupational safety and health. As a result of the coronavirus epidemic in early 2020, we have faced a whole new form of accidents at work and occupational diseases. In my study, I want to examine the course of the investigation of the infection that takes place during the pandemic in healthcare work, and the possibilities of remuneration for the duration of the illness.