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  • The Situation of Digitization in the Hungarian Food Processing Industry
    196-209
    Views:
    341

    Thanks to various technologies, such as nanotechnology, the next decades will completely transform the individual production processes and sectors. With the rapid advancement of information technology, the digitalization and automation of industrial processes pose new challenges for food business operators. Hungarian food companies will be able to keep up with their competitors and be the winners for the next decades if they can successfully adopt these technologies. However, this requires a strong focus on digitization, digital strategy, and directing investment, technology change and R&D activities in this direction. Digitization is one of the decisive directions of the future, which is why I felt it essential to study the level of digitization of Hungarian food companies, IT infrastructure and Internet usage, the use, and role of enterprise management systems, decision support and business analysis tools, and business readiness, Industry 4.0 technology change. Based on the 205 evaluable responses to the questionnaire, it can be said that only a tiny proportion of Hungarian food companies have a digital strategy and only a few have digital transformation.

  • Impact of Digitalization on Domestic Trade Strategies
    318-333
    Views:
    1345

    The aim of our study is to reveal the fit of digital space into current and future trade and to assess the effects of digitization on Hungarian trade strategies. The information gathering and purchasing habits of consumers have changed dramatically in recent years. Consumers today make buying decisions based primarily on convenience, effectiveness (fast and convenient access to products at adequate price/value ratio), and experience. Adjusting to these trends, traders developed novel trading strategies, and the use of achievements of digitization is an integral part of these strategies. One aspect of digitization is the increasing global development of e-commerce. The Hungarian online commerce have also been expanding significantly from year after year: based on 2018 data, domestic and foreign online sales volume have passed 1000 billion HUF. The Hungarian online consumers buy on the Internet more and more often and at greater and greater value. The online shopping on virtual reality platforms may make this purchase mode more experiential. Webshops have to meet new consumer needs, and deliver the ordered products as soon as possible, preferably within 24 hours. An increasing number of parcel delivery options has begun becoming more and more popular (e.g., automatic parcel terminals, pick pack points). However, traditional channels should not be buried, either. Their obvious advantage is that consumers can take their choice based on multiple senses and it also gives them more room for impulse buying. Combined with the digital technology compliant with contemporary requirements, this can offer a complete shopping experience. Nowadays, recognizing this need online and traditional channels have been mixed in several cases (e.g., multichannel, omnichannel, cross-channel sales) and offer several options for consumers during the purchase process. The sales area optimization of traditional shops and the buyer paths aided by digital technology (e.g., digital shelf labels) are designed for the buyers’ convenience. The newest innovations imply automation of the buying process making the whole process more convenient and more personalized with the use of sensors (e.g., Amazon Go) or robots (e.g., Pepper). In our future purchases, digital personal assistants will appear as digital versions of sales personnel.

  • Digitalization Process by Agricultural Companies, or the Results of a Questionnaire Survey
    625-636
    Views:
    236

    The term “information society” first appeared in Japanese social science in the early 1960s (Z. Karvalics, 2007). The interpretation of the concept has undergone significant changes over the past decades, showing that dynamically developing societies, which are undergoing constant changes due to the rapid development of information, information management and the dynamism of the digital world. The close relationship and connection between information and information technology has become a fundamental factor in the societies of today, the organizations life, which generates inevitable, sometimes serious debates and profound changes. Economic operators must necessarily be resilient to technological change. We should think of the time of the Industrial Revolution, when modern weaving machines flooded the factories. Otherwise, a resilient organization will not survive in an evolving and ever-changing dynamic economic environment. Of course, this is true of agriculture as well, just as it is for other sectors of the national economy. On the one hand, my assumption on the basis of which my questionnaire was compiled was that enterprise management systems are increasingly used by enterprises in agriculture due to the diversification of activities. At the same time, I assumed that the size of a business could influence the use of information technology (hereinafter IT), so I hoped that my research would provide reliable data on this as well.

  • Digitalization Trends and Their Possible Implications to SME Performance: Comparative Study Between Hungary and Azerbaijan
    1-13
    Views:
    107

    This comparative research intends to find similarities and differences in the digitalization level of Hungary and Azerbaijan. Following the state of art in digitalization, further focus is on the digitalization of small and medium enterprises in both countries. The secondary research is done through several international reports and databases collected for years 2018-2022, depending on the availability. The comparison is performed based on four subcategories of digitization areas defined by the European Commission. The study holds its uniqueness due to the absence of comparative research between the mentioned two countries and the indicators used. The results contribute to the awareness, existing knowledge and provide future research insights into digitalization trends of both countries.

  • Fraud in the Financial Sectors
    1-17
    Views:
    301

    The competition for social resources encourages economic players to break ethical business rules to gain an economic advantage. Digitized data is making it increasingly difficult to verify their content of reality. The Wirecard scandal and the COVID-19 crisis will transform the environment around us, change our way of thinking about the world, accelerate discussions on the possible control of data produced by digitization tools, and the issue of the widest possible introduction of international accounting. Since the economic crisis of 2007, there has been a general and measurable increase in fraud in public procurements in construction industry, real estate, oil and gas, heavy industry and in mining industry, and in the financial sectors, which some governments of countries are trying to prevent it by using new tax control methods. In the stagnant economies of the economic crisis that is likely to materialize as a result of the COVID-19 epidemic, economic players will share on fewer and fewer orders, and as competition increases, the possibility or compulsion of fraud increases. Crises either begin in the financial sector or it will become one of its victims. Although financial scandals have not shaken confidence in the financial sector in recent decades, but it has violated the generally accepted public opinion that the financial sector is strictly regulated and it is non-fraudulent, non-infected area. International events affecting the financial sector have shown that internal procedures that ensure the lawful operation of a company in financial institutions have not prevented internal abuse because some of the perpetrators came from leaders.Due to the generalizations, the integrity of financial and supervisory organizations not directly involved in financial scandals are also significantly damaged, and trust can only be restored again through joint efforts, legal tightening and appropriate communication of it.

  • Employment Challenges in the Second Wave of the COVID-19 Virus from a Corporate Perspective
    152-163
    Views:
    607

    The changed market conditions caused by the Covid-19 virus forced companies to rethink their strategy and structure and to optimize their processes. The aim of my research is to shed light on the changes in the second wave of the coronavirus epidemic that have had a significant impact on the operation of businesses and presented them with significant challenges. For the study, I used the results of a previous questionnaire survey (Pirohov-Tóth 2020; Pirohov-Tóth, Kiss 2021), which were supplemented with a literature analysis and statistical data from the database of the Central Statistical Office. Furthermore, compared to the first wave of the virus, I examined how job productivity changed in the second wave of the virus. Finally, corporate crisis management options have been presented in my analysis, the practical application of which can contribute to re-emerging from the crisis. It can be stated that the acceleration of digitization and the widespread expansion of advanced technological tools and methods can be considered as one of the biggest positives of the viral situation, which can also mean survival for companies in this pandemic situation.

  • Digitalization of Ancient Sculpting Models and 3D Design Using Photogrammetry Methodology
    458-465
    Views:
    117

    The digitization of ancient sculptures is particularly relevant and necessary in relation to the preservation of the cultural heritage. And the studied ancient models have their unique identity in terms of their visual and functional qualities. In parallel, the study aims to optimize the technological process related to photogrammetric measurements and calculations, technological tools and specialized software applications such as Autodesk ReCap, Blender and MeshMixer. The used models in the article are for re-presentation of popular ancient models & artifacts from city of Varna (by the ancient name Odessos). By using a 3D print device, one of the resulting digitized models of an ancient angel will materialize by applying specific techniques to redesign its geometry. The completed 3D printed item of re-designed model of ancient stone angel is only for personal and non-comercial use. One of the main point in the article is to show advanced computer techniques for teaching and studying. The information in this article has been built for helping other specialist working in digital field regarding photogrammetry. Also the material can be useful for designers, engineers, archaeologists and others in their work for the publicity of ancient treasures.

  • The New Type of Employment: the Specificity of the Platform Economy and Platform Work
    75-90
    Views:
    113

    The industry value of the global platform economy exceeded 7 trillion US dollars by the end of the second decade of the 21st century. The income generated by the platform economy in the European Union produced an almost five-fold increase in the period between 2016-2020, as its volume increased from 3 billion euros to 14 billion euros. Nevertheless, due to the lack of global consensus and precedent, the delimitation of the platform business model and work, its legal regulation and verifiability and compliance, due to its innovative nature, are unresolved at the world and European level. The objective of the article is to define the conditions, rules and practical application of the platform economy and platform work, relying on international (English-language, mostly European) secondary information, thereby revealing the problems and difficulties, as well as discussing its advantages and disadvantages.

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