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• Evaluation of the Factors Defining the Relationship Quality in Respect of the Customer-Supplier Cooperation

  589-601

  Noémi Ványi

  Views:

  142

  The importance of the examination of customer-supplier relationship is growing on the field of supply chain management. Besides the fact that the researches in the topic of business relationship marks the quality of the as the crucial element of effective cooperation, still it can be identified as an unidentified area knowing that there is no agreement in the defining dimension. In the center in this dissertation are the dyadic business relationships. The main aim is to support the hypothesis that trust, dependence, conflict and personal relationship between the members of the supply chain are the crucial elements of the cooperation of the members of the chain and by that, they can be the defining elements of the relationship quality .As the results of my Primer research, I describe and reveal the previously mentioned dimensioned relevant for the customer and suppliers relationships in the microbusinesses producing fruits for the national, fresh market, how the good business relationship contributes to the company to reach its main goals and increase its competitiveness on the market. Based on my research, it can be stated that trust, dependence, conflict and personal relationship are the defining factors of relationship quality, moreover my results prove the fact that relationship quality contributes to the increase of the performance of the contributors.

• New Research methods of Sales-Marketing Interfaces

  160-183

  Gábor Hetényi

  Views:

  293

  The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pharmaceutical companies (NPMC). It also attempts to demonstrate how the Partial Least Square (PLS) path modeling technique can provide valuable information on the consequences of management activity, and how the methods provided by Voyant Tools provide further research through quantitative analysis of qualitative data on the marketing sales interface (SMI), they can open up opportunities. The PLS-PM modeling technique was used to explore the relationships between the selected factors and possible hidden variables. These results clearly demonstrate that there are factors that influence SM collaboration that operate differently in PMCs and NPMCs, and that nationality differences can have a significant impact on how employees evaluate factors that affect SM collaboration. Of the methods we selected by Voyant Tools, the t-SNE (t-Distributed Stochastic Neighbour Embedding) tool proved to be the most sophisticated analysis, allowing the deepest analyzes by exploring relationships between groups of terms.

• Food Industry 4.0 Readiness in Hungary

  1-12

  Attila Sándor Debrenti

  Miklós Herdon

  Views:

  263

  In terms of production value, the food industry is the third-largest in Hungary, the first in Hungary in terms of the number of employees, and the first in Europe in the processing industry, as well as a significant user of resources. The research examined the state of art of digitalization readiness, focusing on I4.0 technologies, which supports the management to operate more efficiently the enterprise and to make better decisions. So the focus was on integrated enterprise information systems, management support systems, business intelligence systems, industry 4.0 technologies, and issues related to their application. The analysis based on an online questionnaire survey the request sent to 4.600 enterprises, the response rate was 5% which was representative of the branches of production, covered the Hungarian food and beverage manufacturing sectors in 2019. The companies were asked the most critical technologies in development, going towards Industry 4.0. The research tools were LimeSurvey, Mailing List Server, Excel, Power BI (Desktop, Publishing Server to distribute the results). The used analysing methods were making calculations, pivot tables, models, dasboards. We found that a significant portion of businesses, 78 %, use mobile devices in the manufacturing process. The three most relevant digital technologies are geolocating (GPS, GNSS), cloud computing, and sensor technology. The current level of digitalization and integration cannot be said to be high, but respondents are very optimistic about expectations. Improvements are expected in all areas in the next 2-3 years in terms of digitalisation and integration. Vertical integration involves, first and foremost, cooperation with partners in the supply chain. Horizontal integration means close, real-time connectivity and collaboration within the company. Unfortunately, between 6% and 15% of SMEs (approximately 9% on average) and large enterprises, 36% have a digital strategy. According to the survey, the sector needs significant improvement and creating a digitalization strategy.

• The significance of analysing potential conflicts in the sales-marketing integration

  41-59

  Gábor Hetényi

  Attila Lengyel

  Magdolna Szilasi

  Views:

  105

  Our research aims to identify the critical interfaces between sales and marketing that need to be improved in order to ensure productive cooperation. The relationship between the two departments is full of conflicts and interdependencies. The improvement of communication is of strategical importance, as it is key to staying competitive in the market. The effectiveness and quality of the sales-marketing cooperation is a key factor that is negatively affected by personal and organisational factors as well as a lack of information and conflicts. In addition to the key factors of managing the sales-marketing interfaces, we have also identified the actions that can promote their improvement, including strategic and organisational roles and responsibilities. Our empirical research results show that regular information exchange, more common and interdisciplinary meetings, and a clearly communicated and implemented corporate vision have a positive effect on the coordination and integration of the sales and marketing departments. Consequently, management is reponsible for establishing a corporate vision, i.e. a comprehensive management culture that is clearly communicated across the board in order to increase the employees’ sense of belonging. Of all elements of management culture, the most important factors are coordination and the establishment of a common strategic sysyem. All in all, corporate profit, which is of key importance to the employer, is largely dependent on the successful integration of the sales and marketing departments, which can be achieved through the implementation of the above factors.

• Can the local government in Hungary be the appropriate local level framework for environmental sustainability?

  32-45

  László Fodor

  Views:

  102

  During the search for the framework for environmental (respectively social and economic) sustainability, the importance of local action / decision-making has been formulated several times. At the same time, the capability of local government structures is questioned from several aspects. Local governments today are not necessarily a proper legal-administrative framework for sustainable development, for example because the population of a sustainable local community (conceptually) and of a larger settlement (by size) does not coincide. However, the (partly networked) environmental policy system of the municipalities transcends the administrative area of the settlement, where appropriate, a larger area (agglomeration, city areas, etc.), connecting several actors and activities. The paper seeks to clarify this issue in two rather different but interrelating ways. The first approach is geographically rooted and examines the local government system and the spatial structure of the Hungarian state through environmental economics and environmental policy. The second question is about structural links, namely the problems of local governments potential for infrastructure development and the structure of the local economy. The paper concludes that municipal functions - administration, ownership, public service organization - are all concerned with environmental protection. Considering that many of the processes that are relevant to sustainability are taking place in settlements, so serious changes are needed at this level as well. In this context, cooperation between local and central government levels and the active involvement of (local) society can not be dispensed with, but the current mechanisms are hindering progress.

• International Experiences of Introducing Dual Training Based on Examples from Some Countries

  Katalin Toth

  Views:

  146

  In Hungary, dual training was introduced in 2015.  Dual training is a response to the needs of the labour market and has become increasingly popular since its introduction. Dual training is also playing an increasingly important role in higher educationin many countries, helping to modernise education, the knowledge transferred and fostering stronger links between companies and universities. The aim of this article is to present the dual training system and the international experience gained over time, drawing on the literature available on the subject.

• Construction of Tourism Supply Chains Based on Consumer and Service Provider Responses

  Viktória Hadházi

  Views:

  156

  The tour operator wants to satisfy all the needs of those who want to travel at the highest possible level. Experiences related to planning and organizing trips are almost as important as the vacation or excursion itself. My study compares the characteristics of domestic and foreign trips based on the consumers responses. The comparison was done by the following points: time for preparations, the reservation process, getting to the selected destination, the hotel selection, or the duration of the journey. At the same time, the chain is completed with tourism service providers, whose cooperation is key to meet the needs of travellers, all in the common interest of the guest being satisfied when they return home.