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Examination of Z Generation’s Motivation and Expectations on Higher Education
1-13Views:534Today’s students at secondary schools, the so-called Z generation will be the customers in higher education in the near future. Members of the generation 'Z' were born between the early 1990’s and at the end of the 2000’s and significantly differ from the previous generation Y. They are called as Sharing Generation and Digital Generation as well. They have special learning habits and special expectations about learning, teaching and theories. These facts bring up a question about suitability and efficiency of traditional and actual methods in higher education in connection with their teaching and personal development. In this research expectations of students in year 11 will be examined about the higher education in general and with special regard to the business higher education.
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Organizational Applications of Coaching Approach at Strategic Level
1-13Views:433Main topic of this paper is business coaching which is an individualized leadership development tool working with actual challanges of leaders through developing and transforming from good to great. By using coaching in organizational level traditional and innovative organizational cultures can be radically changed. The change is possible because under the influence of coaching there are strong engagement in individual level. Coaching results growing creativity and efficiency in planning and implementation in organizational level, and behaviourial changes in individual level at the same time. It has positive effects on people’s motivation, because they have time and space for doing and living changes, it doesn’t need revolutionary changes from them. Aim of this paper to analyze and show application of coaching approach in organizational level through examples of companies.
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Application of Team Coaching Tools for University Education – Case Study
445-456Views:498In 2010 the innovative Finnish higher education system (Tiimiakatemia – Team Academy) was launched at University of Debrecen Faculty of Economics and Business, which was also awarded by OECD and has been run at JAMK University of Applied Sciences in Jyvaskyla since 1993. In this system, we create team entrepreneurs who have to work together in teams. In this research the authors would like to look at how we can use the team coaching tools as a part of this model in our team entrepreneur education system to build high performing teams. Tuckman named five stages of team formation: forming, storming, norming, performing and adjourning. A new team cannot be expected to perform as an excellent team when it first comes together. It takes time forming a team, and they often go through recognizable stages as they change from being a collection of strangers to a united group with common goals. You have to understand it at first, than you can help your team become effective more quickly. Authors of this study work as team coaches in Team Academy Debrecen. In the last 6 years we have worked with several teams and experienced how group dynamics present at the teams and change through the learning process. We have faced with great storming period at different teams and managed to build high performing entrepreneur teams as well. Our experiences are introduced as case studies, after analysing, consequences will be concluded. As in the EFQM model we can find that to survive in the global competitive markets companies need the best teams for the best results.
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A márkázás hatásainak vizsgálata a fogyasztói magatartásra két FMCG vállalat példáján keresztül
1-16Views:480Over the last few years, companies have realised the significance of the image they represent and besides building the brands of their products, they started to concentrate on forming the brand of the company.We wanted to examine the world of corporate brands at two FMCG (fast moving consumer goods) companies. The aim of there search was to discover the connection between consumers and brands, product brands and corporate brands; how corporate brand influences customers during purchased ecision making. The effect of consumers’ knowledge was also observed about the companies on consumers’ habits. We have assumed that from the viewpoint of some customers, choosing among several products is often based on the perception of the brands and products alone and it has little to do with the corporate brand. Although, if one of the companies has a strong corporate brand, an idea built around it, and its message is communicated effectively, when it comes down topic king sides, the brand of the company could be essential to decision making.
