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  • Gamification in Programming - a Short Introductory Session in Programming with Online Games
    16-22
    Views:
    206

    Nowadays computer science is a diversified discipline with a wide range of interdisciplinary applications. Because of that, teachers at primary or high schools unavoidably face the following problem: What are the most useful fields, topics and applications of computer science and programming, and how can we teach them to be motivating enough for a student from the Z generation. In this paper we give a possible answer for the question above by presenting a short introductory session in programming for students in primary and high school. Our primary aim with the above session is to motivate students to continue their studies in engineering higher education. We also present our experiences about two experimental classes here.

  • Augmented Reality
    1-9
    Views:
    285

    This paper is an overview of augmented reality’s basic concepts and its connection to the logistics field. The paper includes a brief history of the tech and how it differs to the virtual reality. The main goal is to understand how augmented reality is being used in logistics to innovate and enhance services. It refers to how courier and freight companies are taking advantage of this technology to upgrade the warehouses, transportation and enhance value added services. It also analyses how the retail market is modernizing its stores and is using mobile applications for online shopping. Using augmented reality has overall pros and cons and even though is a technology on its early stages it shows a great potential to revolutionize the supply chain in its totality.

  • Entrepreneur Willingness in Case of Students of University of Debrecen
    181-194
    Views:
    195

    This article is about the entrepeneur willingness in case of the students of University of Debrecen. There was 500 participants in the paper and online based survey who could tell their opinion about entrepreneurship in Hungary, what difficulties are they seeing and which part of the economy is where they see opportunity to start their own business. The aim of this article is to get to know how many of them and with what rate would like to start their own business, while it is examined they are from which faculty of the University, what is their family background and these facts how effects on the individual if his or her family owns some kind of business.

  • Constantly Changing: Revitalization of Our Existing Building Stock with a User-centric Approach Through the Comparison of Three Hungarian Examples
    94-110
    Views:
    537

    Our built environment’s community-oriented spaces are rapidly becoming obsolete in response to current social, cultural and economic demands. The renovation project of the tímárház Szárító műhely in Debrecen presents a new potentional transformation model in the region with a focus on community-creating and cultural awareness. The incremental, cost-effective small-scale intervention and adaptive reuse of the building’s spaces provide an opportunity to preserve its values and swiftly respond to evolving needs. In order to validate the underlying principles of the interventions proposed in the plan, it will be compared to two similar-minded examples, the Művészeti Ellátó in Eger and Szabadkikötő in Pécs. The projects were examined through the processes occuring within their respective life cycles, as their transformations exhibit recurring patterns. The analyses were conducted based on interviews with the creators, online articles, studies and on-site visits.

  • Applying New Innovative Market Research Methods in the Innovation Process of New Products
    56-69
    Views:
    212

    The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.

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