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Wearable technology usage among students of the University of Debrecen
33-47Views:369The lack of physical activity and the growing prevalence of a sedentary lifestyle are urgent public health problem worldwide. The problem is also typical of the young population, especially university students, who spend most of the day in a sitting position. Technological development is one of the catalysts for the rise of a sedentary lifestyle, nevertheless, thanks to this, many devices have appeared on the market that can be used to encourage physical activity. The widespread of wearable activity tracker devices – wristwatches, wristbands – among the population shows a constantly increasing trend, with a parallel increase in the amount of data collected about ourselves (step count, calories burned, heart rate). The main goal of the present study derives from the recognition of the gap in this field in the domestic sports science literature therefore our focus is on modern information technology tools in the dimension of physical activity. The aim of this study is to assess the attitudes of the university student population towards activity-tracking devices. We conducted a cross-sectional online quantitative survey (questionnaire) among DE GTK students. 340 people filled out the questionnaire correctly. In addition to descriptive statistics, parametric and non-parametric tests (Pearson's chi-square test, Fisher's exact test, t-test, Mann-Whitney test) were used to examine the relationships. The results of the statistical tests were considered significant if p<0.05. We performed the distribution of the variables using the Kolgomorov-Smirnov test. The majority of respondents (55%) have already tried some kind of wearable device that measures physical activity. Every third student (34%) are currently using their device. Those who have not tried these devices so far indicated the price as the primary deterrent. 32% of the students plan to invest in such a device in the future. 39% of device users use an activity tracker bracelet, while 61% use or used a smartwatch. In terms of sex, we did not find any differences in asset ownership. The primary goal of the students (66.8%) was to track their physical activity. The most frequently used function was tracking the number of steps, indicated by 81% of the respondents, followed by heart rate measurement (67%). Most of them (69%) set some kind of goal regarding their number of steps. According to every third student, they moved more as a result of the device and managed to maintain the increased level of physical activity. 44% of the students claimed that their physical activity did not change despite using the device. Students tend to disagree with the positive statements related to the devices in connection with a healthy lifestyle. Although the present study suggests that wearable devices have an impact on students and they track their measured data, it is questionable whether the devices themselves are enough of an incentive for students to develop a healthier lifestyle.
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Impacts of Digital Communication Tools on Fashion Brands Success –The NUDE Project
1-13Views:696The global scale, changing fashion industry can be characterised with low predictability, high volatility, seasonality, short life cycle products and highly impulse consumer purchasings decisions, addressing ethical and sustainability matters. Fashion as generic collecting name can be defined as styles of clothing and accessories worn at any time by different groups of people. One of the main opportunity and challenge for this complex, multi actors sector introducing digital solutions, which can provide significant contribution of restructuring the supply chains, optimising the production techniques, reducing its negative environmental externalities supporting the future sustainability. Possible reason beyond this digitization trend can be changing consumer attitudes and expectations. Majority of consumers have tendency using digital channels before, during and after their purchase, so fashion brands have to take into consideration this new reality. The convenience and accessibility of online enjoyable shopping opportunities have reshaped consumer expectations including personalized recommendations, and user-friendly online social media platforms (video channels, websites, mobile apps, and secure payment systems). Instagram, TikTok, YouTube and Pinterest have transformed the way fashion brands communicate and connect with their audience creating loyal social network. Digital transformation requires more than just implementing new technologies; it necessitates a cultural shift within fashion brands. Case study of the NUDE Project analysing its challenges and main competitors as well, can serve as an illustrative example how can the digital communication tools contribute to the fashion brand future success and prosperity.
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Applying New Innovative Market Research Methods in the Innovation Process of New Products
56-69Views:374The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.
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Constantly Changing: Revitalization of Our Existing Building Stock with a User-centric Approach Through the Comparison of Three Hungarian Examples
94-110Views:706Our built environment’s community-oriented spaces are rapidly becoming obsolete in response to current social, cultural and economic demands. The renovation project of the tímárház Szárító műhely in Debrecen presents a new potentional transformation model in the region with a focus on community-creating and cultural awareness. The incremental, cost-effective small-scale intervention and adaptive reuse of the building’s spaces provide an opportunity to preserve its values and swiftly respond to evolving needs. In order to validate the underlying principles of the interventions proposed in the plan, it will be compared to two similar-minded examples, the Művészeti Ellátó in Eger and Szabadkikötő in Pécs. The projects were examined through the processes occuring within their respective life cycles, as their transformations exhibit recurring patterns. The analyses were conducted based on interviews with the creators, online articles, studies and on-site visits.
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Gamification in Programming - a Short Introductory Session in Programming with Online Games
16-22Views:370Nowadays computer science is a diversified discipline with a wide range of interdisciplinary applications. Because of that, teachers at primary or high schools unavoidably face the following problem: What are the most useful fields, topics and applications of computer science and programming, and how can we teach them to be motivating enough for a student from the Z generation. In this paper we give a possible answer for the question above by presenting a short introductory session in programming for students in primary and high school. Our primary aim with the above session is to motivate students to continue their studies in engineering higher education. We also present our experiences about two experimental classes here.
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Augmented Reality
1-9Views:607This paper is an overview of augmented reality’s basic concepts and its connection to the logistics field. The paper includes a brief history of the tech and how it differs to the virtual reality. The main goal is to understand how augmented reality is being used in logistics to innovate and enhance services. It refers to how courier and freight companies are taking advantage of this technology to upgrade the warehouses, transportation and enhance value added services. It also analyses how the retail market is modernizing its stores and is using mobile applications for online shopping. Using augmented reality has overall pros and cons and even though is a technology on its early stages it shows a great potential to revolutionize the supply chain in its totality.
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Innovative Strategies and Student Academic Performance: Machine Learning Insights on International Students in Chinese Universities
37-60Views:286The higher education sector in China has faced unprecedented challenges recently due to the global COVID-19 pandemic. The influx of international students, a vital component of the nation's academic landscape, presented distinct challenges, including maintaining academic achievements through various online platforms, which necessitated innovative strategies to ensure that their educational pursuits remained rewarding despite these challenges. This study aims to explore the innovative strategies adopted by Chinese higher education institutions in response to the COVID-19 pandemic and examine their impact on the academic achievements of international students. This study employs a comprehensive approach that incorporates questionnaire surveys and dominant Machine Learning Algorithms, such as Multiple Linear Regression (MLR), Decision Tree Model (DTM), Support Vector Regression Model (SVRM), and K-nearest neighbors (KNN). By employing rigorous data-gathering approaches, our study aimed to address a set of particular questions: How did these innovative strategies improve students' academic performance in the face of environmental emergencies? To what extent did international students benefit from these adaptations? Through investigation of these concerns, our research provides insight into the effectiveness of these strategies and their possible significance for future educational methodologies. Innovative strategies positively correlated with student academic performance during the COVID-19 pandemic in Chinese higher Education. This research highlights how overcoming these challenges can have broader implications for shaping resilient global education systems in future crises. The study accurately predicted academic performance, highlighting the importance of innovative teaching approaches in the context of the COVID-19 pandemic. This study might influence educational policies and practices. Educational institutions can make informed decisions about emergency preparedness and development by assessing results using a creative approach. Our findings bring depth to the global conversation on higher Education under challenging circumstances, showing how Innovation might alleviate the adverse impacts on international students' learning experiences.
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Entrepreneur Willingness in Case of Students of University of Debrecen
181-194Views:348This article is about the entrepeneur willingness in case of the students of University of Debrecen. There was 500 participants in the paper and online based survey who could tell their opinion about entrepreneurship in Hungary, what difficulties are they seeing and which part of the economy is where they see opportunity to start their own business. The aim of this article is to get to know how many of them and with what rate would like to start their own business, while it is examined they are from which faculty of the University, what is their family background and these facts how effects on the individual if his or her family owns some kind of business.
