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Advertising, Slogan and Superheroes – Persuasion Tools of Children
47-57Views:207In our research, we have examined how often children and teenagers sit down in front of television screens and come into contact with television advertisements and other sales promotion tools used by companies. We mostly placed emphasis on brand-related cartoon characters, logos and slogans used by companies. The remembering rate is shockingly high, higher than is case of their parents. We can say that well-placed cartoon characters, logos and colors play a very important role in influencing children. All of these contribute to the development of brand loyalty, which – if develops during childhood – can last an entire lifetime.
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The Lifecycle of Consumers in the World of Slogans
29-40Views:138Nowadays children face lots of slogans every single day. A good slogan generates feelings. Of course these feelings, brand names and slogans can be placed in mind of children by marketing experts. The remembering rate of slogans is shockingly high, higher than is the case of their parents. We can state that well-placed slogans play a very important role in influencing children. All of these contribute to the development of brand loyalty, which – if it develops during childhood – can last an entire lifetime. My primary research (sample size is 1 222 children and 610 youth and adult) justifies this statement. My research shows the remembering rate of slogans and brand names in case of different foods with high level of fat-, sugar- and/or salt content in the segment of children, youth and adults.
JEL codes: M31, M37
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Specific Features of Health Awareness for 11-17-Year-Old Hungarian Students After the Millennium Based on Hbsc Research Data – Literature Review
33-44Views:668The aim of this study is to present the health behaviour of 11-17-year-old Hungarian students. In connection with this topic we analyzed international and Hungarian articles based on primer researches and the results of a Hungarian survey as part of an international research, namely „The Health Behaviour in School-aged Children” (HBSC). The aim of the research is to monitor health related habits and health status of 11-17-year-old students, to track temporal and international trends of survey results, and to explore factors influencing health indicators. In this study we present the results of health promoting (nutrition, physical activity) and health compromising behaviours (smoking, alcohol consumption) and their characteristic changes based on five recent surveys (2002, 2006, 2010, 2014, 2018). During this study, we made a document analysis based on the previous Hungarian research results. The results showed a prosperous scheme, which predicts a slow but steady positive change, however there is still a long way to go. The biggest problem in the way of life of these children is the lack of conscious behaviour. Most of these children are not aware of the consequences of their lifestyle on their health.
JEL Codes: I12 -
The Efffect of Commercials on Children's Behaviour
97-101Views:114Nowadays we can not imagine our life without commercials, because we meet them everywhere we go, and not just us but our children are also the objectives of advertisements. People’s opinion is variable about commercials. On the one hand, it is profitable for the economy, but on the other hand it could have harmful effects on children. That is the reason why it is important to take care of children’s television habits. Furthermore, it is also useful to examine what kind of effects it has on children and on their shopping habits. They will be the buyer of the future and they should become conscious purchaser, and it is the parents’ tasks to teach them and to be a role model to them. With this article we would like to present the influence of commercials to children’s free time, television and shopping habits.