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  • Investigation of Some Connections Between the Coronavirus Epidemic and “Acquisition Fever” in Győr
    89-101
    Views:
    161

    The birth of this publication was generated by the events of today. In the light of the research (and the literature data), it can be stated that the coronavirus epidemic that appeared in Hungary in the spring of 2020 caused panic shopping, and the freedom of choice (abundance of goods) was again replaced by consumer vulnerability like before the years of regime change. The analysis shows that 75 percent of those over the age of 60, while only 62 percent of the members of the youngest age group think it is worth piling up. It is also interesting to note that the main reason for over-buying is the creation of a contingency reserve. Larger store types, mostly with a wide range of goods, were well suited for this. Also, 33,2 % of respondents thought they had bought more to reduce the number of shopping trips (and thus presumably to slow down the spread of the virus).

    JEL Classification: M31, H12

  • The Young People's Health from the Aspect of the Quality of Life and Consumer Behaviour
    87-95
    Views:
    94

    The examination of the quality of life on societal and individual level is emphasized increasingly in the social researches. The quality of life has subjective and objective components as well and we can get the complete view of the consumers’ perceived wellbeing by the measurement of these components. The objective of this article is to explore how the young people have the evaluation mechanism to their perceived quality of life and how they evaluate their health. According to the aim of this research, first we gain insight into the literature of the topic and after then we analyse the results of the empirical research. Unfortunately in respect of the evaluation to health our hypotheses were justifiable. The health does not have of high priority value for the members of 14-18 years old pupils. According to our research results we conclude that health and healthy lifestyle as an approach can be strengthened within the public and higher educational sectors. But it must become clear, that dissemination of knowledge, information is not sufficient, as without actively involving those of concerned, the problem can not be solved.

  • Analysis of Poultry Consumption and Purcase Habits in Connection with Socio-demographic Factors
    57-69
    Views:
    279

    The consumption of poultry is an important source of nutrition, so it is a basic need for everyday food conception. To supply the population is not only a sensitive social question, but also a question of national health. The aim of this study is to reveal the connection between the preference of poultry and the basic socio-demographic factors and highlight the circumstances of purchasing this type of meat. In order to understand the preference of poultry, a large sample quantitative (N=1 023 respondents) study was conducted. The preference of poultry depends on the age and residence of consumers. People over 50 and below 34 living in larger cities have the most favorable preference towards poultry. In order to understand the circumstances of purchasing poultry and other meat products, an observation (N=134) was conducted. Customers typically buy fresh meat in super- and hypermarkets or at butcher’s and they request the product from salespeople. Shoppers prefer to buy poultry than pork or beef. Considering poultry people usually buy pigeon-breast either filet or boned. People pay an average amount of 3 700 HUF for meat, however, the standard deviation is high. The mode are 2 000, 4 000 and 6 000 HUF. In general, the process of purchasing lasts for 10 minutes. Customers usually buy poultry because of hedonism and healthy eating style that is why companies have to sell the advantages and not only the product on the market.

    JEL code: M31