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Examination of consumer preferences in relation to plant-based diet

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2021-08-03
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Copyright (c) 2021 Szakály Márk, Dr. Soós Mihály

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This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

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Szakály, M., & Soós, M. (2021). Examination of consumer preferences in relation to plant-based diet. Táplálkozásmarketing, 8(1), 3-20. https://doi.org/10.20494/TM/8/1/1
Abstract

Today, non-communicable, chronic diseases have become the number one causes of death worldwide. But while the problem is receding in developed, more civilized countries, the so called civilization diseases have shifted towards less developed societies, thus spreading throughout the world. One of the main sources of the problem is unhealthy nutrition, so compiling the right diet can reduce the spread and severity of chronic diseases. Within the framework of this article, we deal with plant-based nutrition and its characteristics. Our aim was to get to know the motivations and opinions of those who consider themselves (to be) vegetarian, and to a lesser extent those of the omnivorous groups in relation to plant-based (vegetarian) diets. One of our main findings was that vegetarians follow a plant-based diet primarily for physical and mental health, with almost two-thirds strictly adhering to their diet and the price level of which they do not consider more expensive than the omnivorous diet. Another important result was that the majority of those who followed the plant-based diet declared their diet to be healthy and themselves to be health-conscious. Based on the results, it can be stated that the followers of the plant-based diet are very satisfied with their own diet.

JEL codes: I10, I12