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The effect of the coronavirus on football players’ value
36-44Views:71Before the recent coronavirus pandemic the football sector could be described with stable economic growth. The individual and cummulated revenue growth of football clubs are obviously in coherence with the nuncupation of player rights’, i.e. the player transfer activity of football clubs. The consecutive economical growth had it’s effect on player transfer values, since in the last decade constantly rising transfer prices could be experienced. In spite of the fact that this phenomenon carries a danger as well through the growth of player transfer values, by and large it contributes to the growth of the sector. European club football in total reported operating profits in 2018 for the second consecutive year. The continous development had been stopped by the COVID-19 pandemic. Matches were postponed and fans could only follow their teams via broadcasting. Restrictions had their effect not only on club revenue, but on players’ valuation as well, resulting 13-18% impairment on their market value by the analysis of the most costly transfers of the last transfer window.
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Comparative analysis of player transfer activity in the "Big 5" European football leagues
25-35Views:59Transfer news and events generate as much, if not more, interest than the final matches of the most prestigious cup competitions. It is not uncommon for a player's playing rights (which clubs recognise as intangible assets) to change hands for sums in excess of €10 million or even €100 million, with the outstanding revenues of the most prestigious Big 5 leagues contributing greatly to the reality of these transactions. The aim of this study is to provide a comparative analysis of player transfer activity in the Big 5 leagues, focusing on the correlations and relationships between league revenues, transfer spending and revenues, using financial and player transfer data from 2017 and onwards. In terms of the extent of transactions, it can be concluded that player transfers are crucial for the financial management, profitability and stability of football clubs. Accordingly, the highest transfer spending occurs in the leagues with the highest revenue generating capacity. In total, between 2016 and 2021 - €7.5 billion will be diverted from the Big 5 leagues.
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Sustainment of local public transport
133-142Views:62Nowadays with cities becoming more crowded the growing ratio of public transport users is a highly important measure in the protection of our environment and the reduction of air pollution. This generates the approach that the service should become more and more user friendly, which assumes the aim of providing easy and flexible access to public transport, as an alternative in comparison with other individual travel options.The transport service fees paid by the public transport passengers by itself does not enable the service to be sustainable, because prices cannot be raised above a certain level due to the price sensitivity factor of consumers and alternative transportation solutions. In Hungary, just as in other countries of the world, the sustainability of public transportation requires a variable ratio of financial support. In order to keep the service maintainable, the support of the local governments and national governments are both essential, although the ratio can significantly differ in the Hungarian cities.
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The effect of social media on media consumption and the advertising market
121-132Views:276Social media has become an integral part of our daily life and has completely transformed our society. While it had a social function at the beginning, it has had an increasing economic potential from the early 2010s. Our research objective was to explore the economic and social effects of social media on our society. Document analysis was applied in the research, thus relevant publications and studies were collected and processed. Based on the research results, it can be concluded that in recent years the time spent with online media consumption has increased dynamically for all generations, both globally and in Hungary. The advertising market rearranged fundamentally due to the change of media consumption, the revenue of the printed media decreased steeply while the online media increased exponentially since the economic crisis of 2008 in particular with social media. Concerns of data protection and significant tax debt came up in the last couple years despite of the social websites. Based on this fact, by establishing equal competition on the media market, the fulfilment of the tax payment and the observance of data protection rules have become reasonable for the state to take stricter actions against the global technology companies.
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Liquidity situation of the sports enterprises in Hajdú-Bihar country
6-14Views:47Sport is one of the industries with the greatest growth potential in the world. As in any other sector, there is a growing need for measurability in sport as well as numerical support for decisions. One of the determinative decision criteria of owners and leaders is financial data, which influences the operation of the company or the assessment of investment opportunities. In present research, we examined the liquidity situation of sports enterprises in Hajdú-Bihar County. We used the OPTEN database, which contains annual reporting data for sports enterprises. In order to be more manageable, sports enterprises were grouped by revenue categories and scope of activity, along which we managed the obtained liquidity datas by aggregating and averaging. Based on the results, it can be concluded that most sports enterprises operating in the county sports sector are privately owned micro-enterprises, which have a lower turnover category and the main activity is 931 Sports services. Their liquidity position is on average favourable, they show high growth potential and they are characterized by risk-averse behaviour.
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Farm size and concentration of Hungarian, Slovakian and Polish arable crop partnerships
41-50Views:68The objective of the study is to determine the farm size and hence the concentration of Hungarian, Slovakian and Polish arable crop production partnerships. The FAOSTAT and EMIS databases were used for the research. The former was applied by the analysis of arable crop production in the analysed countries, while the latter was used to process the financial data of the sampled partnerships. After exclusion of critical values, the sample included 822 Hungarian, 226 Slovak and 967 Polish partnerships. When comparing the concentration of these partnerships by total asset and by net sales revenue, the former proved to be higher, except for the Polish, while the degree of concentration did not change from 2018 to 2020 for any of the countries. In contrast, the share of micro and small farms in the size of the Hungarian and Slovakian partnerships differed significantly from 2018 to 2020. In the category above 70 percent, Hungarian partnerships had the highest proportion of equity to total asset ratio, while Polish (24%) and Slovakian (26%) partnerships had similar proportion in the category below 30 percent (as the most unfavourable category). However, the latter indicates a significant dependence on external sources.
