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The Wildflower of the Year campaign in Hungary
349-353Views:123The paper summarizes the previous history and recent purposes of the ‘Wildflower of the Year’ initiation, established in 2011. The main aim of this initiation is the promotion and familiarization of Hungarian flora, applying a public awareness campaign about the beauty, importance and ecological value of our spectacular wild plants. The ’Wildflower of the Year’ is selected by voting on internet (www.evvadviraga.hu). Starting from this volume the journal Kitaibelia publishes a monograph about the wildflower of the previous year.
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