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• Rural tourism in Hungarian development strategies

  194-203

  Zsuzsa Molnár

  Views:

  191

  Rural tourism was a popular sector of tourism development in the last few years. The importance of this sector means that it can be developed on its own or together with other tourist sectors.
  The future of rural tourism depends on the supports of the national plans and strategies and the sales systems to keep on the market. In this study, I analyze how the Hungarian National Tourism Development Strategy deals with rural tourism and sustainable tourism. I also analyze how the big Hungarian travel agencies’ sales help rural tourism to advertise lodgings, and raise the number of sales. For the future, I analyze the opportunity of using travel agencies to sell rural tourism products.

• The effects of joining The European Union in the area of tourism within health tourism in Hungary

  169-177

  Anett Sőrés

  Views:

  110

  The occasion of Hungary joining to the European Union caused difficult tasks and questions for tourism in Hungary. Tourism sector must have been prepared for joining to European  Union, which means developing a well-functioning and future planning strategy. It has to improve taking parts our tourism into international market without significant deficit. The main aim is achieving the sustainable tourism by approach marketing and environmentally sound of way that is able to become competitive.
  My aim is to analyze by numerous indexes what are the effects of joining Hungary to the European Union in tourism sector. However the results need to extend survey into many years. It is very important to reach long-term economic results and development, next to it has to be suitable impacts for social and natural environment, quality of life and developing health tourism as well.
  To sum up we can establish extension of European Union area has improved diversity of tourism destination and goods, accessibility of natural and cultural features. 

• E-business in Hungarian Tourism

  81-86

  Krisztina Zimányi

  Views:

  99

  Thanks to communication tools, globalization is spreading wordwide. For this reason, it is crucial to protect and strengthen our feature. On the one hand, we are repetitive joining the uniting world of economics, on the other hand, it is our responsibility to preserve our national characteristics with conscious politics.
  Responding tardy to the touristic demands of the information society without risking the loss of our competitiveness market is highly dangerous at the current situation of the touristic, as the Hungarian Economic Development Program sets down. Unless we develop a strategy that realized radical changes in the next 4-5 years, Hungary can find itself in a disadvantageous situation regarding the touristic market of the 21st century.