Évf. 10 szám 2 (2025)

Megjelent június 30, 2025

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Gazdálkodástudományok

  • What Drives Capital Financing in Europe? Evidence from Listed Firms in Germany
    14-31
    Megtekintések száma:
    409

    This article analyzed the factors that affect the capital financing of German non-financial corporations listed on the German Stock Exchange from 2017 to 2021. By applying a panel data regression model and the Generalized Least Squares (GLS) approach, the results show that the debt-to-assets ratio, equity multiplier, and long-term debt ratio are significantly impacted negatively by profitability as determined by the assets return. Firm size is positively correlated with both the equity multiplier and the long-term debt ratio, suggesting that larger companies use more long-term debt. Growth has a significant positive impact on the equity multiplier and long-term debt ratio but has little influence on the debt-to-assets ratio. Long-term debt is unaffected by liquidity, although the debt-to-assets ratio and equity multiplier are adversely impacted. The GMM method is used during the robustness check, and the findings are consistent with the major GLS  findings. These results highlight how important firm-specific factors are in influencing choices about financial structure. The results of this research may be used as a guide for companies operating in Europe and offer valuable information about how to optimize capital structures in various financial contexts. Policymakers could also use the results of this investigation as a reference for creating financial laws and regulations that facilitate non-financial enterprises' access to financing and effective capital allocation.

  • Környezeti tényezők stratégiai szerepe egy gyártóvállalat működésében: Három elemzési modell szintézise
    56-74
    Megtekintések száma:
    291

    A vállalatok működését napjainkban egyre összetettebb belső és külső tényezők befolyásolják, amelyek rendszerszintű vizsgálata elengedhetetlen a tudatos stratégiaalkotáshoz. A jelen tanulmány aktualitását a globális gazdasági instabilitás, a technológiai fejlődés és a fokozódó piaci verseny adja, amelyek új kihívások elé állítják a szervezeteket. A kutatás célja annak bemutatása, hogy a környezeti tényezők elemzése miként segítheti a stratégiai döntéshozatalt, különös tekintettel egy konkrét vállalat példáján keresztül. A vizsgálat három elemzési módszeren – PESTEL, Porter öt erő modellje és SWOT – alapult, amelyek lehetővé tették a makro- és mikrokörnyezeti, valamint a belső erőforrásokra vonatkozó tényezők integrált feltárását. Az eredmények rámutattak a vállalat működésének kulcsfontosságú erősségeire, mint például a szakmai kompetencia, a nemzetközi jelenlét és az ügyfélkapcsolatok minősége, ugyanakkor több fejlesztendő területet is azonosítottak, különösen az árstratégia, a digitális információelérhetőség és a belső kommunikáció tekintetében. Újdonságértéket jelent a kutatásban, hogy a három módszer kombinált alkalmazásával olyan összefüggések kerültek felszínre, amelyek megalapozott javaslatokat tesznek a stratégiai rugalmasság és a versenyképesség növelésére.

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Menedzsmenttudományok

  • Impacts of Digital Communication Tools on Fashion Brands Success –The NUDE Project
    1-13
    Megtekintések száma:
    514

    The global scale, changing fashion industry can be characterised with low predictability, high volatility, seasonality, short life cycle products and highly impulse consumer purchasings decisions, addressing ethical and sustainability matters. Fashion as generic collecting name can be defined as styles of clothing and accessories worn at any time by different groups of people. One of the main opportunity and challenge for this complex, multi actors sector introducing digital solutions, which can provide significant contribution of restructuring the supply chains, optimising the production techniques, reducing its negative environmental externalities supporting the future sustainability. Possible reason beyond this digitization trend can be changing consumer attitudes and expectations. Majority of consumers have tendency using digital channels before, during and after their purchase, so fashion brands have to take into consideration this new reality. The convenience and accessibility of online enjoyable shopping opportunities have reshaped consumer expectations including personalized recommendations, and user-friendly online social media platforms (video channels, websites, mobile apps, and secure payment systems). Instagram, TikTok, YouTube and Pinterest have transformed the way fashion brands communicate and connect with their audience creating loyal social network. Digital transformation requires more than just implementing new technologies; it necessitates a cultural shift within fashion brands. Case study of the NUDE Project analysing its challenges and main competitors as well, can serve as an illustrative example how can the digital communication tools contribute to the fashion brand future success and prosperity.

  • Factors Influencing Female Entrepreneurship
    32-55
    Megtekintések száma:
    341

    The following research was conducted with the objective of identifying the factors that influence women to become entrepreneurs. It explores the effectiveness of support mechanisms, including mentorship programs, networking opportunities, access to financial resources, and policy interventions in enhancing the success of female entrepreneurs. Special attention is given to the decision-making threshold concept and the role of self-confidence. A multi-method approach was employed, entailed a comprehensive literature review, a qualitative analysis based on interviews, and a quantitative analysis conducted through surveys. The data obtained from these methods were triangulated to ensure robust insights. The research resulted in a model that illustrates the interrelationship between the scientific, practical and educational approaches. The findings highlight the potential of developing a motivation model for female decision-making in entrepreneurship, identifying key motivators, focusing on economic, social and personal factors with self-confidence as a central concept of study.

Kultúrmérnöki tudományok

  • Optimization of Parking Lot Stormwater Management: a Case Study
    75-95
    Megtekintések száma:
    284

    As urbanization accelerates, parking lots lead to stormwater runoff and localized flooding due to impervious layers and inefficient drainage. This case study evaluates stormwater management strategies across four parking lots in Debrecen, Hungary, to propose effective retrofitting solutions. The methodology combines visual site assessments with a comparative analysis of global best practices identified in the literature. Findings suggest integrating Green Infrastructure (GI) and Low Impact Development (LID) principles into parking lot design can enhance infiltration and significantly reduce surface runoff. Key recommendations include utilizing nearby vegetated depressions and replacing conventional concrete slabs with permeable surfaces. Beyond the flood avoidance, these strategies aim to reduce pressure on the local sewer system and minimize puddle formation.