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  • Some Sources of Misunderstandings in Intercultural Business Communication
    91-101
    Views:
    1112

    It is always a big challenge for all types of companies anywhere in the world to survive in the globalised and accelerated world. Their primary objective is to stay competitive, keep or even enlarge their market share while keeping their costs at a minimum level. These corporations often cross borders and operate on a multinational level. In order to do that successfully they need flexible workforce: people who have a high level of intercultural competencies and can help their corporations to achieve their aim of profit maximising. It is widely accepted that culture and languages are among the most significant impacts on intercultural communication. In this paper first I am going to interpret intercultural communication and the role of culture and then look at different intercultural skills and the role of languages in intercultural communication. Some areas that might cause problems in intercultural business communication will also be described.

  • Development Lies in Corporate Processes
    358-369
    Views:
    234

    Nowadays, our rapidly evolving world is characterized by constant change. Organizations need to be prepared and responsive to these systematic changes to compete in the marketplace. Today nothing is constant or predictable because the organization is driven by the "3 C" force (customers, competition, change). Rapid adaptation to ever-changing circumstances requires companies to move from structured organizations based on traditional functions to process-based management. By using state-of-the-art process management procedures, organizations can be made transparent, analysable, measurable, and continually improving, and help companies increase their performance and organizational flexibility, and reduce costs. It also helps to recognize when it is necessary to change a process for an effect. In the event of creating well-organized processes, companies are more responsive to changes in the market, allowing them to operate more efficiently, and to carry out development activities easier. Nowadays, development as a new framework focuses primarily on digitalisation, which is challenging for companies to adapt but without this, they would be left behind in the competition. These challenges require radical changes and transformations in the lives of many organizations, which are difficult to achieve. With the development of  process-based enterprise management, not just multinational companies can improve their operation, but small and medium-sized enterprises can also move towards digitalization thus inducing development for not only their own but for the economy as a whole.

  • Requirements for Multicultural Competencies Defined by a Focus Group
    44-56
    Views:
    197

    Globalization, the spread of multinational companies and the enormous development of information technology can lead to a new trend in employers’ requirements. However, being employed by an international company is a real possibility for any employee in any part of the world. Even if they do not have to work abroad, employees may have to function in a multinational environment in their home countries. A favourable combination of intercultural competencies is a key factor in the selection and development of employees. A possible way of measuring these competencies can be the Multicultural Personality Questionnaire (MPQ). First of all,on the employers’ part, it is important to clarify the exact requirements and competencies (dimensions) to be able to draw up an ‘ideal profile’. We prepared two versions of the MPQ (91-item; 5-dimensional) and used them to test employers’ requirements in the selection process regarding the dimensions of cultural empathy, open-mindedness, social initiative, emotional stability and flexibility. This study describes the results of a focus group interview, which took place in 2017, revealing the importance of multicultural competencies from the employers’ point of view and examining the conditions of the adaptability of the two questionnaires. We used the focus group method to find out in what conditions the questionnaires canbe used in a selection process. What possibilities and limits are therefor using the direct five-dimensional questionnaire? What aspects do we need to take into consideration in expressing and interpreting the requirements in the results of the test?

  • The Opportunity of Analysing Global Career
    115-124
    Views:
    223

    The study aims to define global career and to present an applicable method. Internationalisation and globalisation indisputably have affect on companies actions. The value of human capital as a resource has got notably higher than before. To retain competitiveness, multinational companies have to focus their sight on employees with globally usable knowledge. In today’s globalized world international assignments are particularly frequent. It is a must to differentiate between working abroad willingly or sent abroad by the company. Achieved and applied knowledge from international assignments are essential ingredients of global career. However, the inappropriately planned career structure can cause damage for the company and for the cost effectiveness of the HR department. It is vital to appoint the most suitable employee for the assignment, to increase the company’s success rate and to maximize the individual’s performance as soon as possible. The effectiveness of the selection has influence on performing a successful assignment in the process of the career path.

  • Changeable requirements & Answers With a dynamic system in order to continual improvement of the environmental performance of a rubber industrial big company
    81-90
    Views:
    108

    The topic of this article is the analysis of the changeable environmental requirements for the Environmental Management Systems (EMS) of the companies. The strengthened environmental criteria of the 21st century creates new challenges for the participants of the business sphere. In order to satisfy the criteria of the stakeholders, it is necessary to build out a - by the top management - preferred and proactive EMS that can contain also a life cycle thinking method. This logic is supported by the new ISO14001:2015 standard, too. In the first part of the article the stakeholder conception and the new standard model is presented based on literature analysis. The second part of the article presents an environmental management tool developed by a multinational, tyre company. The model combines the stakeholder conception, the requirements and the life cycle assessment (LCA) in order to respond to the new environmental management challenges. The last part of the article closes with the new development possibilities of the presented environmental management tool worked out by the author.

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