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  • Examination of Consumer Perception of Web Stores by Netnography in the Period of COVID-19
    Views:
    227

    Online shopping has become more and more part of our everyday lives, as proved by the fact that in the midst of the economic crisis caused by the coronavirus epidemic, online retailing has grown by more than 30% in Hungary. International research has shown that nearly 90% of consumers take into account the online reviews as much as the recommendations of family or friends before their purchases, digital channels, including Facebook have the greatest impact on their decisions. In our research, in connection with a specific campaign, Black Friday, we examined how actively the highest-traffic stores – having online shops as well - use Facebook to reach and influence the customers. We chose netnography as the method of our research, and we analysed the posts published on the Facebook pages of the five chosen online shops, furthermore, the customer reactions and comments given in connection with the posts. Our results show that three of the five chosen online shops applied Facebook campaigns within the action. By analyzing the comments, they were classifiedinto 5 categories based on satisfaction and trust: satisfied, dissatisfied, interested, trolls, and mute groups.

  • Fraud in the Financial Sectors
    1-17
    Views:
    286

    The competition for social resources encourages economic players to break ethical business rules to gain an economic advantage. Digitized data is making it increasingly difficult to verify their content of reality. The Wirecard scandal and the COVID-19 crisis will transform the environment around us, change our way of thinking about the world, accelerate discussions on the possible control of data produced by digitization tools, and the issue of the widest possible introduction of international accounting. Since the economic crisis of 2007, there has been a general and measurable increase in fraud in public procurements in construction industry, real estate, oil and gas, heavy industry and in mining industry, and in the financial sectors, which some governments of countries are trying to prevent it by using new tax control methods. In the stagnant economies of the economic crisis that is likely to materialize as a result of the COVID-19 epidemic, economic players will share on fewer and fewer orders, and as competition increases, the possibility or compulsion of fraud increases. Crises either begin in the financial sector or it will become one of its victims. Although financial scandals have not shaken confidence in the financial sector in recent decades, but it has violated the generally accepted public opinion that the financial sector is strictly regulated and it is non-fraudulent, non-infected area. International events affecting the financial sector have shown that internal procedures that ensure the lawful operation of a company in financial institutions have not prevented internal abuse because some of the perpetrators came from leaders.Due to the generalizations, the integrity of financial and supervisory organizations not directly involved in financial scandals are also significantly damaged, and trust can only be restored again through joint efforts, legal tightening and appropriate communication of it.

  • Evaluation of the Factors Defining the Relationship Quality in Respect of the Customer-Supplier Cooperation
    589-601
    Views:
    142

    The importance of the examination of customer-supplier relationship is growing on the field of supply chain management. Besides the fact that the researches in the topic of business relationship marks the quality of the as the crucial element of effective cooperation, still it can be identified as an unidentified area knowing that there is no agreement in the defining dimension. In the center in this dissertation are the dyadic business relationships. The main aim is to support the hypothesis that trust, dependence, conflict and personal relationship between the members of the supply chain are the crucial elements of the cooperation of the members of the chain and by that, they can be the defining elements of the relationship quality .As the results of my Primer research, I describe and reveal the previously mentioned dimensioned relevant for the customer and suppliers relationships in the microbusinesses producing fruits for the national, fresh market, how the good business relationship contributes to the company to reach its main goals and increase its competitiveness on the market. Based on my research, it can be stated that trust, dependence, conflict and personal relationship are the defining factors of relationship quality, moreover my results prove the fact that relationship quality contributes to the increase of the performance of the contributors.

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