A goal of this article is to show the development of the car wheel rims along with the progress of the manufacturing technologies over the past few years. To achieve this goal, topology optimization and generative design usage have been reviewed in this work. The research has focused on the main factors, which affect the life of car wheel rim, and it has shed the light on the effect of the topology optimization and the generative design on the manufacturing of the car wheel rims. Since the main factors above-mentioned are the: forces, material preferences and topology optimization, the study has covered the results of the studies made on each part along with the technology progress. Moreover, the article has explained the methodology main steps of the topology optimization and the generative design and their principles.