The process of the green transition is increasingly influencing European Union policies, legal fields, and institutions, and consumer protection law is no exception. The promotion of sustainable consumption through consumer contract law first gained prominence in 2019 and became a more intensive focus in 2024.

This study aims to analyze and assess the reception of sustainable consumption in EU law, with particular attention to Directives 2019/771 and 2024/1799. The analysis focuses on how these directives introduced new legal instruments into harmonized contract law and how these instruments can simultaneously serve the high-level protection of consumers and the promotion of sustainable consumption.

The study does not seek to provide a comprehensive overview of the competition law and intellectual property law challenges surrounding the right to repair. These legal fields are mentioned only insofar as they fulfill a consumer protection function.