The study seeks to answer how Móricz, as an artist and as a market player, finds his intellectual vocation and how it all relates to the issues of social and cultural modernity. Examining the topic is also important since so far research has not had a successful analytical proposition that would have found continuity in the transformation of the writer’s attempts into a success story. The hitherto little-researched sources (letters, notes, household accounts) attached to the publications may help to reveal the process of inventing both an intellectual “enterprise” as well as the writer’s poetics developed between 1900 and 1912 for further research.