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• Cognitive Models of the Concept of “Normality”

  Nava Vanda Sahverdova

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  107

  This study examines the concept of “normality” in contemporary Russian public discourse of recent decades in the context of uncertainty in normative frameworks. In contrast to the previously analysed construction “new normality,” which exhibits a marked and metalinguistic function, “normality” functions primarily as a background cognitive-discursive category, serving as a tool for evaluation and categorization. The data for the study is drawn from the RuTenTen corpus. The methodological framework is based on cognitive-discursive analysis aimed at identifying typical patterns of usage and reconstructing the conceptual structure. The analysis reveals the main cognitive models of the concept of “normality,” including spatial, scalar, processual, and institutional metaphors, as well as models of masking, simulation, and axiological inversion.

• Linguistic Means of Constructing “Own” and “Other” in B. Akunin’s Novel "The Diamond Chariot"

  Nava-Vanda Sahverdova

  Alina Urazbekova

  Views:

  272

  The article discusses the ways of linguistic construction of the concepts of “own” and “other” in B. Akunin's novel The Diamond Chariot. The methodological basis of the study is cognitive discursive analysis. The protagonist of the novel arrives in Japan and meets with new realities, objects, places, social organization of life. In this process, we observe the contact of two cultures – the Japanese and European-Russian. Japanese appears in the novel in a wide layer of Japanese vocabulary, which is introduced into the text in a variety of ways (translation in the text, translation in a footnote, explanation, repetition with translation, the use of a foreign word in a typical context).The process of cognition of a foreign culture is accompanied by constant assessments through the prism of one's, previously learned experience. Evaluation is a structural characteristic of the construction of one's “own” and “others'” and reflects the dynamic nature of the process of acquaintance with a foreign culture. Other way stoembed foreign words in the text – using the structure of the concept – are also presented in the article. The experience of the meeting of two cultures also appears in the linguistic form in the communication of multilingual heroes of the novel among themselves, the characteristics of this discourse of strangers are described (interspersed in English, as well as interspersed in English and Japanese, written in Cyrillic).