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The abnormal “new normal”: The concept of the “new normal” as a framing structure in social media discourse: A cognitive-discursive analysis
Views:277This study is devoted to the analysis of the concept of the "new normal" and the description of its frame structure in everyday usage within social media discourse. Based on a cognitive-discursive approach, the study examines the transformation of the meaning of the expression "the new normal" from its original economic-political term into a polysemous linguistic tool for expressing evaluation, anxiety, and rejection. Using comments from social media platforms (such as Facebook, Telegram, and LiveJournal), the study identifies frames and thematic groups in which this concept is actualized: the moral and value devaluation, the cultural-civilizational crisis, ideological pressure, the normalization of violence, the mediatization of tragedies, and the social adaptation to post-COVID realities. The analysis shows that the "new normal" functions in media discourse as a marker of normative transformation and a cognitive representation of crisis phenomena. The concept serves as an ironic label, a means of stigmatization, emotional evaluation, and as a tool for expressing identity and describing the "other" amid global and local changes.
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A Big Change Starts Small – Pronominal Clitics in 12-15th Century Old Russian Chronicles
14 p.Views:460East Slavic languages, in contrast with South and West Slavonic ones did not retain enclitic pronominals. In Old Russian (ОR) however, these forms were widely used. As manuscripts suggest, they dissapeared from the language by the end of the OR period, i. e. by the 15th-16th centuries. The paper gives an overview of the use of enclitic pronominals in the text of five OR chronicles relying on the diachronic corpus of Russian National Corpus. The analysis focuses on the distribution of clitic pronominals, their placement, clusterizing properties and deviating constructions. The last section is devoted to the placement of the investigated phenomenon in the complex of parametric variation envoked by the disintegration of the tense-aspect system.
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Peculiarities of the Historiosophic Content of M. V. Lomonosov's Odes for The New Year 1762 and 1764
Views:285The paper deals with the formation of artistic historiosophy in the Russian literature of the 18th century. The main attention in the study is focused on the odic works of M.V. Lomonosov. The research demonstrates that in his odes Lomonosov used not only constant historiosophemes and ideologemes obtained from the general storehouse of philosophical, historical and political knowledge of his time, but also his own historiosophemes. The analysis of the two insufficiently studied M.V. Lomonosov's works – "… on Accession to the Throne and for the New Year 1762" and "… for the New Year 1764" – shows that an individualized historiosophic concept was developed in them. The range of Lomonosov‘s main historiosophic ideas is revealed, for example, summing up reign, the prosperity of Russia under the power of the House of Romanovs, "golden times", the dying and reviving god, and generally useful work for the benefit of Russia.
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The Search for a Social Ideal as a Cultural Tradition of Russian Thought
Views:268This study investigates some important lines of Russian social thought of the 19th and early 20th centuries in the context of the interpretation of the social ideal. Four perspectives of the problem are outlined: the first one is cultural geographic, divided into three branches (Westernism, Slavophilism and, Eurasianism), the second one is sociological positivism, the third one is philosophical liberalism, and the fourth one is religious thought. The cultural-geographic orientation created a wide field of the work of social thought in studying the paths of social development. Sociologists positivists P. Lavrov and N. Mikhailovsky, who were founders of ‘narodnichestvo’ movement, formulated the notion of social ideal as an object of sociological research. The positivist perspective that was intended for the ideals of social solidarity, transformed into the left the traditionalism that was narodnichestvo ideology. Narodnichestvo created the ideal prerequisites for the dissemination of Marxism in Russia. Liberal philosophic thought offered the original concept of the development of personality as a social ideal (P. Novgorodtsev). The fourth perspective was closest to the modern comprehension of the processes of unification of humankind and the development of the world economic system. The issue of social ideal thus became the main tradition of thought in the pre-revolutionary Russia.
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The Transformation of Spiritual Culture in the Context of the Formation of the "New Ethics" (Problem Statement)
Views:327The article is devoted to the analysis of the spiritual values that are being formed today and the reasons for the actualization of the New Ethics. Catastrophic dynamism leads to the elimination of the stable social groups as well as to the maximum diffuseness of personal boundaries. At the same time, the transformation of the communication system brings an extremely vulnerable virtual body to the forefront of cultural life. The new communication system, social atomization, the lack of understandable guidelines in the process of socialization and self-identification - all this turns the concept of “border” into a basic one for the New Ethics. However, the design of boundaries and self-defense mechanisms does not always lead to the expected positive results. We come to the conclusion, that an initially inadequate assessment of the aggressiveness of the environment forces a person to build the most aggressive defense mechanisms: the man himself is transformed into a source of toxicity, which in turn makes the environment even more toxic than it was originally.
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The Function of the „Author’s Mask” in “The Soul of a Patriot or Various Epistles to Ferfichkin” by Yevgeni Popov
Views:303Playing with the author’s figure is not a new device in Postmodernism. One may refer to “Either/Or” by Søren Kierkegaard or “The Tales of the Late Ivan Petrovich Belkin” by Alexander Pushkin, or “The Fiery Angel” by Valery Bryusov. At the same time the foreword of “The soul of a patriot or Various epistles to Ferfichkin” proves that in Postmodernism this game is taken to the next level. The author who abandoned their fictional space and renounced theirauthorial role during Modernism returns and re-takes their formal place. However, he does not do it seriously but hiding behind the mask of the author – says Malmgren, introducing the term of the author’s maskinto literary discourse. In this analysis I state that Popov, using the author’s mask, turns the traditional interpretationof the author’s role inside out. I conclude that, on the one hand, the author’s mask ridicules the concept by which the author’s biography is the key to his work. On the other hand, it makes fun of Vinogradov’s view, according to which there is always an abstract author hiding in the text who carries its real meaning. I come to the conclusion, that Popov uses this narrative technique to emphasise that it is impossible to look at a literary work as an arsenal of ultimate truths and statements.
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Era of Post-Pragmatical Strategies
12 p.Views:259An extended definition of culture as a phenomenon that includes processes and results of human communities interaction with wildlife, e.g. viruses is propounded. An indicator of development limitations of Global civilization-cultural integrity is proposed. We put forward the concept of a post-pragmatic strategy of a cultural unit. The latter signifies social integrity that represents a separate culture – a stable set of traits, categories, patterns reproduced in series of generations. We believe a cultural unit to be a large-scale system. Our study is carried out in the context of the emerging intellectual discipline Hygiene of Culture with the help of methodology of sustainable reproduction of a cultural unit. The aim of the study is to form methodological bases for the reaction of cultural unit aimed at confronting phenomena similar to COVID-19. The result is altruistic post-pragmatic strategy, free of mistrust. We propose to supplement the known security dilemma as follows. Actors allocate their military budgets in proportion to confidence/mistrust rates to opponents while likelihood of risk events in the environment increases according to sandpile model and information noise rises.
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The transformation of the camp theme in Sergei Lebedev’s novel “Oblivion”
Views:198Sergei Lebedev’s novel Oblivion offers an original reworking of the tradition of Russian camp prose. Its central themes are the legacy of Stalinist terror, the intergenerational transmission of trauma, and the necessity of a conscious resistance to their consequences. This paper explores how Lebedev, drawing on the concept of post-memory, intertwines personal family history with questions of collective memory, highlighting the destructive effects of silencing the past and the absence of accountability for historical crimes. At the core of this interpretation is an analysis of the narrator’s journey through space, time, and self-discovery, structured around the mythological motif of descent (katabasis). The funeral ritual plays a key role in the novel’s initiation structure: the symbolic burial and mourning of victims who vanished without a trace becomes an act of memory restoration, offering the possibility of reconciliation and a new beginning. Lebedev critically engages with contemporary Russian memory politics, stressing the moral imperative to uncover and give voice to the traumatic past.
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B. Spinoza, N.V. Gogol, J. Baudrillard: On the Debate about Theocentrism and Anthropocentrism
13 p.Views:360Interest in the problem of man, in the structure of the world and in its foundations is brought together, with all the difference, Spinoza, Gogol, Baudrillard. In the lineup of authors, three main attitudes are revealed. Spinoza: all that exists is theocentric; one must strive to comprehend God and His "extensions" (not creatures!) in the form of the world and man. Gogol: comic-romantic criticism regarding intramural irrationality with the author's aspiration for an eschatological perspective. Baudrillard: immersion in the pan-social as the only being, although it has (starting from the Renaissance) an empty foundation. According to Spinoza, man, nature, the world, in general, everything in reality is an extension of God. Not "creation"! - it is a continuation, practically an integral part of God, some "doubles", although those with less "good." It turns out that God is not able to separate himself from what is around him, what is in the outside world and everything that is not He considers himself to be. Gogol, on the other hand, strove to portray man as really different in relation to God and at the same time capable of changing (the concept of “Dead Souls”). Isn’t the “apocalypse of our time” outlined by Baudrillard? Its unchanging Marxist-Freudian jargon is intended only to serve the immediate intention of reforming social reality. The Baudrillard concept is marked by post- and neo-romantic skepticism regarding the nature of man and society. The extra-Marxist (and non-Freudian) in Baudrillard - his bet on "reversibility", on the "gift" (in the terminology of Moos and his followers) of the "gift", ie installation on a "symbolic exchange" between communicants in all spheres of existence. Thus, Baudrillard comes to recognize the linkage "modern / postmodern" and to recognize the benefits of modernity. The transformation of “dead souls” is a path that Gogol also thought about realizing on different grounds and which opposes the complacency of Spinozist machines.
