Search

Search Results

• Era of Post-Pragmatical Strategies

  12 p.

  Dmitry Reut

  Views:

  250

  An extended definition of culture as a phenomenon that includes processes and results of human communities interaction with wildlife, e.g. viruses is propounded. An indicator of development limitations of Global civilization-cultural integrity is proposed. We put forward the concept of a post-pragmatic strategy of a cultural unit. The latter signifies social integrity that represents a separate culture – a stable set of traits, categories, patterns reproduced in series of generations. We believe a cultural unit to be a large-scale system. Our study is carried out in the context of the emerging intellectual discipline Hygiene of Culture with the help of methodology of sustainable reproduction of a cultural unit. The aim of the study is to form methodological bases for the reaction of cultural unit aimed at confronting phenomena similar to COVID-19. The result is altruistic post-pragmatic strategy, free of mistrust. We propose to supplement the known security dilemma as follows. Actors allocate their military budgets in proportion to confidence/mistrust rates to opponents while likelihood of risk events in the environment increases according to sandpile model and information noise rises.

• The abnormal “new normal”: The concept of the “new normal” as a framing structure in social media discourse: A cognitive-discursive analysis

  Nava Vanda Sahverdova

  Views:

  240

  This study is devoted to the analysis of the concept of the "new normal" and the description of its frame structure in everyday usage within social media discourse. Based on a cognitive-discursive approach, the study examines the transformation of the meaning of the expression "the new normal" from its original economic-political term into a polysemous linguistic tool for expressing evaluation, anxiety, and rejection. Using comments from social media platforms (such as Facebook, Telegram, and LiveJournal), the study identifies frames and thematic groups in which this concept is actualized: the moral and value devaluation, the cultural-civilizational crisis, ideological pressure, the normalization of violence, the mediatization of tragedies, and the social adaptation to post-COVID realities. The analysis shows that the "new normal" functions in media discourse as a marker of normative transformation and a cognitive representation of crisis phenomena. The concept serves as an ironic label, a means of stigmatization, emotional evaluation, and as a tool for expressing identity and describing the "other" amid global and local changes.