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  • Future-proof skills - What do you expect to need in the jobs of the future?
    36-45
    Views:
    132

    Advances in Artificial Intelligence and robotics have made it possible to automate many high-level cognitive skills, but different jobs and occupations may be affected differently by technological developments. High-skilled occupations are less at risk of automation, as they also require skills and competences that remain important bottlenecks to automation. However, according to OECD 2022 results, the jobs most at risk from automation will not disappear completely, as only 18-27% of the skills and competences required in these occupations are highly automatable. Rather, it is likely that the organisation of work will need to be radically changed and that workers in these jobs will need to retrain as technology replaces workers in many tasks.

    In my study, I aim to summarise, based on the literature of recent years, the key skills that will potentially equip workers for the diverse workplace demands of the near future, arising from technological developments.

    I conducted a keyword search of the Scopus database for future jobs, workplaces, occupations, skills, abilities and competences. I narrowed down the search results to the period 2021-2023, English language journal articles, economic and business fields and relevant keywords associated with the articles by the authors. In addition to these articles, I also reviewed the reporting materials of other relevant professional organisations (OECD, World Economic Forum) for the period. The geographical, regional and territorial differentiation of the studies was taken into account.

    In my findings, I have also discussed the role of universities and other educational institutions in meeting the employability expectations of the Fourth Industrial Revolution in order to ensure that they can provide skills that are as relevant as possible to market expectations.  I will highlight the top 69 skills identified in the hospitality industry and their groupings, and the elements of the 4 important skill groups identified for accountancy professionals. I also cover the future-proof skills that entrepreneurs are expected to have. In general, I will describe the appreciation of soft skills based on the academic findings of recent years.

    The results collected can also serve as useful information for individual human capital investment decisions, organisational training and even the design of training frameworks for educational institutions.

  • The awareness and recognition of the tourism brand "Heart of the Hungarian Great Plain" and its attractions
    67-74
    Views:
    45

    The objective of developing a geographical area is, first and foremost, the effective operation, the provision of an appropriate place to live and the well-being of its inhabitants, through the creation of appropriate economic, cultural, technological and ecological conditions. According to Ritchie-Crouch (2003), a tourism destination is competitive, if it has the capability for increasing tourism revenues, attracting tourists continuously, providing visitors with memorable experiences that meet their expectations, and furthermore, for profit generation. At the same time, however, the well-being of the local population must be maintained or increased by the preservation of resources for the future generations (i.e. keeping principles of sustainable development). The dynamic growth in tourism demand is also leading to increased competition between destinations. Intense competition also poses a challenge for the tourism marketing organization in the target area in terms of image building, product development and communication. However, the successful development of tourism can only be achieved through a well-functioning, well-cooperating system. Cooperation is needed both at regional and tourism product level. Although the slogan of Jász-Nagykun-Szolnok County as a tourism brand, the "Heart of the Great Plain" meets all the requirements for mottos, the recognition by travellers must be validated with market survey. A large sample (n = 1037) survey was conducted among domestic tourists visiting the destination in summer 2019. 71.6% of the respondents identify the county well by the brand “Heart of the Great Plain”, and the proportion of bad answers was trifling. In addition to the recognition of the tourism brand, the research also covered the assessment of the county's various tourism attractions. Twenty-nine tourism attractions were evaluated by the respondents as to whether they were visited or known. Based on the survey results, the well-known supply elements are Lake Tisza, Abádszalók, Jászberény Zoo and Botanical Garden, Cserkeszőlő, the spa resort, Tiszavirág Festival and RepTár, Interactive Aviation Museum in Szolnok. Although the awareness of county tourism attractions is considered favourable, twelve attractions had not been visited by 10% of non-county respondents until the date of surveying, and at least one quarter of respondents in each attraction were negative for a possible future visit. The conclusions of the research point out that by exploiting and developing the existing attractions in the destination, tourism innovation is needed to provide complex experience packages to reach a wide range of tourist segments. This can lead to a significant increase in the number of visitors.

  • The impact of the fourth industrial revolution on education and the labor market
    27-34
    Views:
    193

    A significant part of literatures on the present and future of industry and labor market states that in our days the fourth industrial revolution is taking place. In our study, we undertake to explore the impact of digital transformation on education and the labor market, and to examine the changes that have taken place in recent decades in the highest school qualifications of Hungarian people. Our goal is to highlight the connection between the acquired skills and industry 4.0. We have come to the conclusion that, as a result of digital development at extreme speed, the social and economic environment has undergone significant changes. The education of the Hungarian population has been steadily increasing in recent decades, with a drastic reduction in the proportion of uneducated people, while at the same time increasing the proportion of graduates of secondary and tertiary education. This is a very positive trend, because in an accelerated world, future workers need to learn new skills in order to succeed in the labor market. As a result of rapid technological progress, a number of problems that have not been solved in the education system will have to be solved. And in order to benefit the greatest advantage from the fourth industrial revolution that is taking place, industry, education and the labor market need a more coordinated functioning than ever before.

  • The vision of newer generations on the farms of Hajdú-Bihar county
    110-117
    Views:
    23

    For the former rural society the basic pillar of economic security was the homestead, and farming there, which was then further inherited within the family. A century ago more than a million people lived on homesteads in Hungary, but today it has fallen to well under a quarter of a million. The decline in population was due on the one hand, to the emergence of modern machinery and new cultivation and breeding technologies in agriculture, which transformed farming and the people involved, and on the other, to society's living standards and expectations out of infrastructures that meet modern needs, so the emigration of the younger generations living there began, who moved into nearby villages and towns. The aim of my research was to explore the future tendencies of the possibilities of moving from homesteads among the homestead inhabitants of Hajdú-Bihar county, taking into account the current conditions, which was based on a survey conducted in all its districts. The results of the study show that most of the newer generations growing up on homesteads no longer envision their future there, however if the homestead were more extensively constructed in terms of comfort and corresponded to a higher degree of comfort, this might guarantee that the young people would still remain in place.

  • Is an education programme based on social innovation sustainable?
    114-124
    Views:
    51

    Social sustainability is a key concept that can be identified as an important factor in the processes supporting the satisfaction of the current needs of humanity and the preservation of the environment and natural resources for future generations. Social innovation initiatives are solutions that support a sustainable future and can be suitable for mitigating differences at the regional level, increasing regional competitiveness, and helping to catch up. The reduction and elimination of educational inequalities requires long-term solutions that require innovative cooperation between the actors of society. Within the framework of the study, we examine the examples of social innovation efforts in education and the effects of these practices, during which we pay special attention to issues of social sustainability. Our goal is to present social innovation programs and good practices that can be identified as equalizing education solutions and can be adapted and sustained in order to increase well-being while taking into account local needs and demands as well as the characteristics of the given community. Within the framework of the study, the examined good practices are presented in a structured form, emphasizing the key elements that ensure social sustainability.

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