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  • Complex examination of employee health awareness and occupational health promotion opportunities for Debrecen employees
    59-72
    Views:
    103

    Recognizing the importance of proper health, people have become increasingly responsible and aware of their health in recent decades. Maintaining health is a rewarding activity for both the employee and the employer in the long run. Investing in the health of employees is at the same time an investment in the successful operation of a company, as for most companies, the employees themselves are the key factors that determine a company’s profitability. Companies can gain a great deal by paying attention to the health of their employees, not only will it make it easier to attract and retain new workforce, but it will also increase employee efficiency. In order to preserve and improve the health of their employees, their health awareness needs to be developed, and employers can do a lot to achieve this process. There are countless opportunities for employers to promote health awareness, healthy eating and regular exercise among their employees. There are countless opportunities for employers to promote health awareness, healthy eating and regular exercise among their employees. Exploiting the potential of corporate health promotion is extremely important and necessary, as it is a long-term profitable investment for both the individual and the company, so its widespread use would be warranted.

  • Qualitative study of customer and consumer behaviour towards spas and balneo cosmetics in the Central Hungarian region through own model development
    118-130
    Views:
    73

    The starting point for the presentation of the topic indicated in the title of the study is the use of spas in Central Hungary (mainly belonging to Budapest Spas cPlc.) and the purchase and consumption of balneo cosmetics (especially the Budapest Spas product family, which is Budapest Spas cPlc.'s balneo cosmetics family). Description of a theoretical model describing the system of relations between the influencing factors - built on the basis of literature and secondary sources. The practical significance of the topic covered through the theoretical concept is primarily the return to naturalness, in terms of the topic, to medicinal water and the purchase and use of cosmetics made from medicinal water ingredients. Following the presentation of the theoretical model, the research model concept is described, the factors of which have been supplemented with new determinants by the qualitative research results. The research model concept was developed by interpreting the results of two-phase qualitative data collection. The objectives (and outcomes) associated with the surveys were as follows. (1) With the help of online content monitoring (n = 50) the main factors of buying and consuming balneo cosmetics were identified. (2) With the help of individual research interviews (n = 20) the validity of the theoretical model was examined and the use of balneo, the main variables of the purchase and consumption of cosmetics were explored, highlighting the identification of consumer grouping directions that focus on consciously spent leisure time, health awareness and recreation. This publication focuses on the presentation of model development and key qualitative research findings.

  • Study of Eating Habits among the university students in Debrecen (exploratory research)
    109-120
    Views:
    90

    The health and health awareness are getting more and more important nowadays. By the way, there are many health trends, what could be exercise or eating habits. This is one of the more important areas, because numerous studies have confirmed that the obesity, the overweight or even musculoskeletal and chronic diseases are becoming more common in the population. There are several components of health awareness. In my research among the components I analysed the healthy, moderate eating and the consumption of nutritional supplements and vitamins. The aim of my research is to analyse the eating habits of students at the University of Debrecen. I did primary and secondary data collection during my research. The primary research will be implemented in several steps in survey. In my paper I present the results of exploratory research. Based on the first results, it can be concluded that the most students do sports and take vitamin supplements to preserve their health. Food groups were used to assess their eating habits. More than 50% of the respondents consume meat, cereals and dairy products per day. However, most students only consume vegetables or fruits several times a week, which does not meet the latest recommendations.

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