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Institutional and consumer market aspects of regional tourism development along the Lower-Ipoly
8-19Views:67Depending on the macro-level management of tourism, whether a top-down or a bottom-up or integrated tourism development method is applied, the assessment of the organizational and consumer market is an integral part of the status quo analysis. Coordination the stakeholders of the organizational market could be the task of a TDM, however, the linear extent and network of settlements, the specific location, and the unfavourable demographic characteristics raise a number of problems. The study summarizes the results of a research to make foundation for a tourism development concept, outlining the similarities and differences between the two stakeholder groups regarding the tourism needs of the given area. It also covers the preferred types of tourism and the services that make up each tourism product (absolute value, ranking and the ratio to the average). The Lower-Ipoly region can occupy a special position in the tourism market in some aspects (water, bicycle and ecotourism) by combining special product and destination development, as well as experience management and perhaps visitor management elements. Although the limited resources of the organizational market confine the realization of consumer ideas, the success of development is influenced by the demarcation of boundaries, which is a qualitative rather than a quantitative issue and is related to segmentation and differentiated supply. The organizational functions of the destination management are performed by the leading organization of the project currently being implemented. Thus, due to the overlapping maintenance periods, if the projects are sufficiently coordinated, continuous tourism coordination will take place even in the absence of a TDM organization. The results of the consumer market research show that solving the problems arising from limited natural resources requires a significant change in market behaviour not only for tourism service providers, but also for tourists.
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The role and opportunities of short supply chains - with a focus on the organizations of Hajdú-Bihar county
45-58Views:133An important basis for the development of new rural development practices is the re-creation of supply chains. SFSCs (Short Food Supply Chain) are also capable of breaking the system of long, complex industrial chains. In the case of SFSCs, producer-consumer relations are “shortened” and redefined. After exploring the literature, I came to the conclusion that short supply chains are receiving more and more attention nowadays, and more and more forms of operation are appearing in Hungary as well. The promotion of local products has been helped by a number of programs in recent years. I have found that the international literature presents the operation of RELs in the form of a case study. The primary aim of the study was to search for international examples that can form a basis of comparison for the organizations operating in Hungary, especially in Hajdú-Bihar County. After that, I presented specific networks operating in Hajdú-Bihar county, four networks were identified. Finally, I discussed the results of a questionnaire survey between REL members. In summary, 80% of the respondents believe in the viability and economical operation of RELs. Most identified the development of information technology as an area of operation to be developed. Farmers would be willing to strengthen direct sales in order to make product production economical. 88% of producers sell in local, producer markets. They are basically satisfied with the functioning of the producer market and also consider it economically satisfactory to sell on the producer market.
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Honey consumption and purchasing habits in Hajdú-Bihar county
88-101Views:146The main objective of our research is to present the market situation and conditions of the Hungarian beekeeping sector from the perspective of consumers. We considered it appropriate to present the beekeeping market because the European Union is the second largest producer of honey in the world, and Hungary ranks third in the EU in terms of the honey production volume. The changes in global and EU trade, market trends and changes in consumer habits are significant influencing factors in terms of domestic conditions. The market situation is presented through a review of the relevant domestic and foreign literature, and we analysed statistical databases to examine the topic (data provision of beekeeping programs of the European Union member states, CSO, OMME, Statista database and reports). The consumption of honey by the Hungarian population has been slowly increasing year by year, but we are still below the European Union average. Honey is our basic food of animal origin; it has many beneficial properties, so the study of consumption and purchasing habits is an important issue. To analyse the consumer and purchasing habits, we chose the questionnaire survey method. In our research, we sought the answer to how and in which direction honey consumption and purchasing habits have changed in Hungary today, and whether there are any regional difference based on the answers of the respondents. The online questionnaire was structured according to the 4Ps of the marketing mix; accordingly, we had questions about the product itself (honey), its price, place of purchase, promotion opportunities and the way and frequency of honey consumption. The results obtained from the survey were evaluated, subjected to descriptive statistical analysis, and then analysed for correlations based on background variables including gender, age, education, type of settlement, and county. Responses were evaluated using the SPSS 22.0 data analysis and statistics program. The results of the sample are not representative, but they well represent and summarize the situation.
