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• The geopolitical-geoeconomical importance of european integration in East-Central Europe from the late eighties until now

  70-81

  Tibor Tőkés

  László Erdey

  Eszter Tóth

  Sándor Nagy

  Views:

  48

  Due to political reforms in 1990 the geopolitical and geoeconomical situation of the East-Central European countries has changed. In the very first years of the new political era these countries focused on the integration to the European Union. In 2004 the biggest accession ever opened the door to ten new member states resulting a more wider, more complex partnership in Europe. After a decade of their integration it was clear that East-Central European countries have benefited from the membership, in economical and many other ways. They can express their interests much stronger as members of the EU then before their memberships. But their perception regarding deepening the integration is in change. There is a need to express their opinion much stronger. As a result, the geoeconomic interpretation of economic integration has become much broader in sense than in earlier periods, and sometimes involves far more thought than traditional interpretation.

• The pressure of generational change on the successors in the family farms in Karcag

  69-81

  Éva Katalin Kovács

  Károly Pető

  Views:

  108

  Family farms have an important role in agriculture. It is a form of farming where the family can keep the acquired competence and wealth of the farm for several generations.Therefore the issue of generational change is becoming more and more important nowadays. However, generational changing can face a number of obstacles. One of the major obstacles to farm transfer can be if the family farm does not have a successor, who could carry on the family traditions. In practice, the State and the European Union too try to encourage young farmers to continue agricultural activity, but this is not too popular. In our survey, we were looking for the answer to how much psychological pressure there is on successors to take over their family farm, and how much this pressure depends on the size of the farm and the generation of successors. We conducted the questionnaire survey with family farms in Karcag where the issue of succession is actual. The results of the study based on the responses of the farmers surveyed, show that the successors do not feel the pressure of taking over the farm, but are rather proud to be able to continue on their family traditions.

• Honey consumption and purchasing habits in Hajdú-Bihar county

  88-101

  Viktória Vida

  Alíz Feketéné Ferenczi

  Views:

  146

  The main objective of our research is to present the market situation and conditions of the Hungarian beekeeping sector from the perspective of consumers. We considered it appropriate to present the beekeeping market because the European Union is the second largest producer of honey in the world, and Hungary ranks third in the EU in terms of the honey production volume. The changes in global and EU trade, market trends and changes in consumer habits are significant influencing factors in terms of domestic conditions. The market situation is presented through a review of the relevant domestic and foreign literature, and we analysed statistical databases to examine the topic (data provision of beekeeping programs of the European Union member states, CSO, OMME, Statista database and reports). The consumption of honey by the Hungarian population has been slowly increasing year by year, but we are still below the European Union average. Honey is our basic food of animal origin; it has many beneficial properties, so the study of consumption and purchasing habits is an important issue. To analyse the consumer and purchasing habits, we chose the questionnaire survey method. In our research, we sought the answer to how and in which direction honey consumption and purchasing habits have changed in Hungary today, and whether there are any regional difference based on the answers of the respondents. The online questionnaire was structured according to the 4Ps of the marketing mix; accordingly, we had questions about the product itself (honey), its price, place of purchase, promotion opportunities and the way and frequency of honey consumption. The results obtained from the survey were evaluated, subjected to descriptive statistical analysis, and then analysed for correlations based on background variables including gender, age, education, type of settlement, and county. Responses were evaluated using the SPSS 22.0 data analysis and statistics program. The results of the sample are not representative, but they well represent and summarize the situation.