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• Wine tourism of Tokaj- hegyalja

  125-127

  Klára Törökné Kiss

  Views:

  200

  The wine is still in Hungary in Hungarian history, culture, and one of the key elements of the economy are considered . Last, but not to the point of producing and selling the wine regions of livelihoods. Thousands of years in wine-producing traditions preserved in the modern winemakers, wine competitions demonstrate their skills. The Tokaj wine region of the World's major and significant wine regions in Hungary.

• Hungarian wine marketing ang wine consumption

  43-47

  Klára Kiss

  Views:

  156

  Hungarian wine is not in such a bad position as it is considered. We have outstanding specialists and the country’s natural conditions are also proper. The level of Hungarian wone culture is comparatively low but is capable of progress. Hungarian Wine Marketing Non-profit Company helps public wine marketing to be really effective. The development of tourism in wine-growing regions and advertising would considerably promote the popularity of Hungarian wine.

• Marketing analysis of the Villány wine region

  119-123

  Klára Törökné Kiss

  Views:

  221

  Hungarian wine is not in such a bad position as it is considered. We have outstanding specialists and the country’s natural conditions are also proper. In Hungary, there are wine production and wine consumption has a major traditions. The role of marketing in our wine industry is growing more and more, and this trend is expected to continue in the future. The development of tourism in wine-growing regions and advertising would considerably promote the popularity of Hungarian wine.

• The past and present of Érmellék wine region

  49-52

  Klára Kiss

  Views:

  111

  Érmellék is an area of the Partium. It is situated between Szilágy and Bihar counties and between River Kraszna and Berettyó. Its name is from Ér, the small brook, which crosses the area. Érmellék is famous for its wine production, because its climate is favourable for this kind of trade. Only a few information sheets of the small Partium-belonging micro-region, Érmellék are published nowadays. Érmellék has extremely picturesque architectural wine cellar rows, of which ”szalacsi” wine cellar row (wine cellar row system) with its unique structure consists of about a thousand cellars.