In my research I aimed to examine the previous theories about consumer habits and behaviors as well as the preference of different fruit species in the Northern Great Plain Region. Furthermore, I also wanted to know if there are any correlations between the product atributes that influence fruit consumption and different ages, genders and income categories.

The importance of my research field is reflected in the fact that issues in connection with foodstuffs, healty diet and food safety have been highly emphasized recently.

I belive in order to live longer we need to pursue healthy diet that is rich in fruits and vegetables. It seems, however, not every can follow this lifestyle in their every day diet since most people prefer junk food that contains harmful ingridients.