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International Journal of Engineering and Management Sciences
Regisztráció Aktuális szám Megjelenés előtti cikkek Archívum Indexáltság Beküldés Kapcsolat Keresés
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IJEMS

Évf. 8 szám 3 (2023)
Menedzsmenttudományok

The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users' Repurchase Intentions

Megjelent:
2023-09-29
DOI Linkhttps://doi.org/10.21791/IJEMS.2023.027
Szerzők
Tobing Gulielmus Brahma Rantau Lumban,
Adinata Patrick Vivid,
Pranatasari Fransisca Desiana,
Kristia Kristia
Megtekintés
PDF (Angol)
Kulcsszavak
user interface user experience sales promotion repurchase intention
Licenc

Copyright (c) 2023 Gulielmus Brahma Rantau Lumban Tobing, Patrick Vivid Adinata, Fransisca Desiana Pranatasari, Kristia Kristia

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hogyan hivatkozzuk
Kiválasztott formátum: APA
Tobing, G. B. R. L., Adinata, P. V., Pranatasari, F. D., & Kristia, K. (2023). The Impact of Sales Promotion, User Interface and User Experience Design on Shopee App Users’ Repurchase Intentions. International Journal of Engineering and Management Sciences, 8(3), 90-104. https://doi.org/10.21791/IJEMS.2023.027
Beküldött 2023-02-14
Elfogadott 2023-07-03
Publikált 2023-09-29
Absztrakt

By 2022, Gen Z and millennial consumers dominated Shopee usage in Indonesia. Similar e-commerce platforms are forced to constantly innovate to remain competitive in the market due to increasing competition. Therefore, the primary focus of e-commerce platform development should be on the user interface, user experience design, and promotions that are appealing and easy to access so that potential customers are inclined to repurchase. This research aims to determine the influence of UI design, UX design, and promotions on the repurchase intention of users of the Shopee application. The sampling method used was systematic sampling. Ninety-six respondents are included in the sample. This study uses descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing for data analysis. SPSS Statistics 28.0 was used for data processing. The study found that user interface design, user experience design, and sales promotions statistically impact the repurchase intention of users of the Shopee application. The results demonstrate the effectiveness of repurchase intent in e-commerce.

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