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• Dimensions of Ethnocentric Emotions in Hungary

  136-147

  Ilona Csatáriné Dogi

  Views:

  200

  The concept ot ethnocentrism appeared first in the literature in the early 1900s. Since then, several international and national studies have focused on defining this concept and have aimed at the investigation of its role in terms of national and international product opinion. The consumer’s decision is influenced not only by the different marketing effects (product, price, place, promotion), but also by the cultural, social, personal and psychological characteristics of the costumers. The examination of ethnocentrism – as a socio-psychological concept – is increasingly important in marketing research. This paper focuses on exploring the dimensions of ethnocentric emotions. My aim is to support the assumption that these dimensions have a significant influence on the thinking of the consumer society. As a result of my primary research, I introduce these dimensions and terminate consumer segments. Based on my research it can be stated that the ethnocentric emotions (such as patriotism, national superiority, national consciousness, national discrimination) are determinants of consumer thinking and demonstrate the fact that awareness of ethnocentric emotions can be the basis for marketing strategies to protect national products.

• Constantly Changing: Revitalization of Our Existing Building Stock with a User-centric Approach Through the Comparison of Three Hungarian Examples

  94-110

  Dóra Szuszik

  Views:

  527

  Our built environment’s community-oriented spaces are rapidly becoming obsolete in response to current social, cultural and economic demands. The renovation project of the tímárház Szárító műhely in Debrecen presents a new potentional transformation model in the region with a focus on community-creating and cultural awareness. The incremental, cost-effective small-scale intervention and adaptive reuse of the building’s spaces provide an opportunity to preserve its values and swiftly respond to evolving needs. In order to validate the underlying principles of the interventions proposed in the plan, it will be compared to two similar-minded examples, the Művészeti Ellátó in Eger and Szabadkikötő in Pécs. The projects were examined through the processes occuring within their respective life cycles, as their transformations exhibit recurring patterns. The analyses were conducted based on interviews with the creators, online articles, studies and on-site visits.